CBS Sports Mobile Announces NCAA(R) March Madness(R) Products for 2010
March 08 2010 - 2:16PM
PR Newswire (US)
LOS ANGELES, March 8 /PRNewswire/ -- CBS Sports Mobile, in
partnership with CBSSports.com, CBS Sports and the NCAA, today
announced new mobile products for the 2010 NCAA Division I Men's
Basketball Championship. Following up on last year's extremely
popular NCAA March Madness on Demand (MMOD) app, CBS is
distributing both the premium, live-video app as well as a free
"lite" version. The NCAA March Madness on Demand (MMOD) premium
application offers live streaming video and video highlights of the
2010 NCAA Division I Men's Basketball Championship. Coverage begins
with the NCAA Basketball Championship Selection Show on March 14
and continues with every game from the first round of the
tournament through the semifinals and championship of the Men's
Final Four. New this year, in collaboration with AT&T, the live
video will be delivered over 3G, EDGE and Wi-Fi connections.
Premium app users can also receive score alerts and listen to live
game radio broadcasts from Westwood One throughout the entire
tournament, starting with the Opening Round game on March 16. In
addition to the premium app, CBS Sports Mobile has also produced a
free, "lite" version that is the perfect companion for any March
Madness fan. The lite app provides on-demand video highlights from
every game, live scores, and comprehensive news coverage of both
the 2010 conference tournaments and NCAA Division I Men's
Basketball Championship. Both the free and premium NCAA MMOD apps
feature an interactive tournament bracket that updates with
real-time scores, plus news headlines and the ability to log into
Facebook and Twitter and connect with your friends. Fans can follow
the Road to the Final Four ®, with exclusive CBSSports.com
Edge Matchup game previews, including team breakdowns and matchup
comparisons. Users can also make their CBSSports.com bracket
selections directly from the app, and track their progress
throughout the 2010 NCAA Division I Men's Basketball Championship.
Developed by CBS Sports Mobile with partner MLB Advanced Media,
both the NCAA March Madness on Demand applications are now
available from Apple's App Store on iPhone and iPod touch at
http://www.itunes.com/appstore/ or can be downloaded by clicking
here: -- Premium NCAA MMOD ($9.99) -- NCAA MMOD lite (FREE) CBS
Mobile is also offering live video of the 2010 NCAA Division I
Men's Basketball Championship, through the CBS Mobile Channel on
FLO TV. AT&T subscribers of the FLO TV service can watch live
video of 63 games from the 2010 NCAA Division I Men's Basketball
Championship, from the first round of the tournament through the
semifinals and championship of the Men's Final Four. The FLO TV(TM)
service is currently available through AT&T, the Exclusive
Wireless Partner of the NCAA and other wireless providers to more
than 200 million consumers across more than 100 markets. The FLO TV
service can be viewed on several handsets from LG, the Official
Mobile Device of the NCAA and other manufacturers. For more
information, please visit http://www.flotv.com/. "The CBS Sports
Mobile 2010 March Madness products appeal to both casual and
diehard fans, keeping them connected to the action via live video
and highlights, news, scores, and brackets," said Rob Gelick, Sr.
Vice President and GM, CBS Mobile. "Last year CBS Sports Mobile
witnessed a huge appetite for mobile video when we were the first
to stream live sports events over the iPhone, and this year, by
including Wi-Fi and 3G, we expect that appetite, and audience, to
grow even more." "The popularity of March Madness on Demand is
matched only by the collective effort to make the platform even
better," said Greg Shaheen, NCAA senior vice president for
basketball and business strategies. "Working with CBS to introduce
new mobile products keeps NCAA Basketball fans on the cutting edge
of technology -- wherever they are. Providing fans with new mobile
applications packed with high quality features makes it easy to
stay connected and catch action day and night all the way through
the Final Four." NCAA March Madness on Demand (MMOD) is the Emmy
award-winning video player that provides live streaming video and
audio of the NCAA Division I Men's Basketball Championship. NCAA
March Madness on Demand's standard video player will launch on
March 10 with historical highlights from past NCAA tournaments and
be available at NCAA.com (mmod.ncaa.com) as well as via MMOD links
on CBSSports.com. The NCAA March Madness on Demand application for
iPhone and iPod touch users will expire at the end of the 2010 NCAA
Division I Men's Basketball Championship, on April 5th, 2010.
Sufficient network coverage is required to stream live video. About
CBS Interactive CBS Interactive, a division of CBS Corporation, is
the best online content network for information and entertainment.
With 200 million people visiting its properties each month, it is a
top 10 Web property globally and a top 5 Web property in the U.S.
in terms of unique video viewers. Its portfolio of leading brands,
which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET,
CBS RADIO, and Last.fm, span popular categories such as technology,
entertainment, sports, news and business. Follow CBS Interactive on
Twitter: http://www.twitter.com/cbsitweets. More information about
CBS and its businesses is available at
http://www.cbscorporation.com/. About the NCAA The NCAA is a
membership-led nonprofit association of colleges and universities
committed to supporting academic and athletic opportunities for
more than 400,000 student-athletes at more than 1,000 member
colleges and universities. Each year, more than 54,000
student-athletes compete in NCAA championships in Divisions I, II
and III sports. Visit http://www.ncaa.org/ and http://www.ncaa.com/
for more details about the Association, its goals and members and
corporate partnerships that help support programs for
student-athletes. The NCAA is proud to have the following elite
companies as official Corporate Champions-AT&T and
Coca-Cola-and the following elite companies as official Corporate
Partners-Enterprise, The Hartford, Hershey's, LG, Lowe's and State
Farm. NCAA, Final Four, The Road to the Final Four, and March
Madness are trademarks owned or licensed by the National Collegiate
Athletic Association. DATASOURCE: CBS Sports Mobile CONTACT: Alex
Riethmiller, CBSSports.com, +1-954-689-3334,ariethmiller@cbs.com;
LeslieAnne Wade, CBS Sports, +1-212-975-5171,lwade@cbs.com; Gail
Dent, NCAA, +1-317-917-6117, gdent@ncaa.org Web Site:
http://mmod.ncaa.com/http://www.cbscorporation.com/
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