NEW YORK, March 15, 2012 /PRNewswire/ -- CBS Outdoor
unveiled today its first-ever L-side New
York City bus advertisements, featuring design house
Calvin Klein, whose men's and
women's jeans are being featured on sides of 75 MTA buses. The
uniquely-sized bus ads, made popular in the United Kingdom, feature male and female models
from Calvin Klein displayed on
alternate sides of buses driving through Manhattan. This is the first time CBS Outdoor
has featured the special-sized creative, which merge standard
king-sized bus posters with traditional shelter-sized
advertisements.
About CBS Outdoor
CBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is
one of the largest out-of-home media companies in the Americas
(United States, Canada, Mexico and South
America), and has a major presence across Europe in the United
Kingdom, Ireland,
France, Italy, the
Netherlands, Spain and
China. With both traditional outdoor and transit advertising
properties, this division gives advertisers both breadth of
coverage across vast geographies and depth of coverage, providing
multiple media opportunities in key markets. For more
information, visit www.cbsoutdoor.com.
SOURCE CBS Outdoor