CBL & Associates Properties, Inc. & mallMerlin™, LLC Announce the Roll-Out of mallMerlin™ Interactive Mobile App at CBL M...
October 06 2011 - 10:00AM
Business Wire
CBL & Associates Properties, Inc. (NYSE: CBL) and
mallMerlin™, LLC, today announced the launch of the mallMerlin™
smartphone mobile application (“app”). mallMerlin is now available
for download at the iTunes store for use exclusively at CBL Malls
across the nation.
The free Mall app will deliver special features and promotions,
high-definition video and in-mall navigation to consumers as they
shop the mall. Additionally, the app provides a powerful search
engine that helps shoppers find the brands and items they seek and
rewards shoppers through special deals that are unlocked as they
enter the mall. Retailers have ultimate flexibility to tailor their
content in real-time and by geography.
“We are always looking to harness new technology to provide
shoppers with a better way to shop, and provide retailers with a
great point-of-sale communication tool,” said Jim Ward, senior
director – brand development for CBL & Associates Properties,
Inc. “mallMerlin delivers on both fronts providing customized and
real-time information directly from the retailer to the consumer.
It allows CBL Malls’ visitors to continue to shop as normal while
taking advantage of the savings and helpful features in the
app.”
“mallMerlin was intentionally designed to complement how
consumers shop naturally,” said Hunter MacFarlane, chief marketing
officer for mallMerlin, LLC. “Consumers can access mallMerlin’s
content from any location, but the magic really comes alive when
the person enters the mall. mallMerlin’s customized information and
convenience enhances the shopping experience without being
intrusive. Its unique format allows shoppers to access all their
favorite participating retailers through one easy-to-use
application.”
The app is now available in the iTunes app store. Shoppers can
download mallMerlin to their iPhone, iPad, and iPod Touch for free
and immediately begin enjoying its many features and benefits at
more than 80 CBL Malls from coast-to-coast.
About mallMerlin™, LLC
mallMerlin™, LLC provides mobile applications for the iPhone,
iPod Touch, and iPad, specifically designed for the mall shopping
experience. For additional information on retailer sales, contact
Hunter MacFarlane, Chief Marketing Officer at
Hunter@mallmerlin.com. For additional information on mallMerlin,
please visit www.mallmerlin.com.
About CBL & Associates Properties,
Inc.
CBL is one of the largest and most active owners and developers
of malls and shopping centers in the United States. CBL owns, holds
interests in or manages 158 properties, including 85 regional
malls/open-air centers. The properties are located in 27 states and
total 85.3 million square feet including 3.6 million square feet of
non-owned shopping centers managed for third parties. Headquartered
in Chattanooga, TN, CBL has regional offices in Boston (Waltham),
MA, Dallas (Irving), TX, and St. Louis, MO. Additional information
can be found at cblproperties.com.
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