CARLSBAD, Calif., Jan. 4, 2019
/PRNewswire/ -- Odyssey, the #1 Putter in Golf,
today announced its new line of Stroke Lab putters, featuring the
Company's innovative new Stroke Lab weight distribution to improve
performance dynamics for a more consistent putting stroke. These
putters will be available nationwide on February 8, 2019.
Stroke Lab putter line helps improve the stroke through a
profound change in weight distribution made possible by an
innovative new shaft*. This is a completely new approach to putter
weighting, and only Odyssey has it.
The Stroke Lab shaft is a full 40 grams lighter** made possible
by an innovative new multi-material shaft design that combines a
graphite body with a steel tip to net out at just 75g, with most of
the mass concentrated in the tip. We've redistributed that saved
weight by adding 10g to the head in the form of two sole weights, and adding 30g to the grip-end
via a 10g-lighter grip and 40g end-weight.
The effect of Stroke Lab's innovative weight distribution on the
stroke is dramatic. Odyssey studies indicate improvements in the
consistency of backswing time, face-angle at impact, ball speed,
and ball direction*.
Feel for the putterhead becomes more acute, helping the golfer
repeat the same, smooth stroke time after time.
Stroke Lab putters are targeted at any golfer who wants to putt
better (that's everyone). The Stroke Lab lineup consists of 10
great shapes -- six mallets and four blades – all with our newest
White Hot Microhinge insert for smooth roll and great feel, in a
choice of pistol grip or oversize grip.
Stroke Lab has already won across the major worldwide Tours,
including Phil Mickelson's victory
at The Match, Danny Willett's
victory at the DP World Tour Championship, and Thomas Pieter's win at the World Cup of
Golf.
Key Points
Multi-material Stroke Lab Shaft for Innovative Weight
Distribution
Tip-heavy graphite and steel shaft saves 40
grams* that's relocated into each end of the putter to change
performance dynamics.
Slightly Stiffer and Lower Torque for Increased
Control
The Stroke Lab shaft is slightly stiffer and lower
torque compared to standard putter shafts for to better control the
slightly heavier head.
Sole Weights and Grip Weight for a Smooth and Accurate
Stroke
Additional weight in the sole and butt-end of the
grip change the putter's dynamics to help golfers consistently
repeat a smoother and more accurate stroke.
White Hot Microhinge Face Insert for a Great Feel and Smooth
Roll
Combines legendary White Hot feel with dozens of
microhinges embedded across the face that promote topspin for
smooth roll and acute distance control.
Models & Pricing
The new Stroke Lab lineup boasts
a variety of proven mallet and blade shapes at MAP $249.99:
#7, #7S, Marxman, Marxman S, 2-Ball Fang, 2-Ball Fang S,
Red Ball, Red Ball S, Tuttle,
Tuttle Flow, V-Line, V-Line ang S,
V-Line CS, #2, #3; #9, Double Wide and Double Wide Flow.
*Improvement claims based on comparison testing versus an
Odyssey #7 putter.
** Compared to a standard Odyssey steel putter shaft.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company (NYSE: ELY) creates products designed to make
every golfer a better golfer. Callaway Golf Company
manufactures and sells golf clubs and golf balls, and sells bags,
accessories and apparel in the golf and lifestyle categories, under
the Callaway Golf®, Odyssey®, OGIO® and TravisMathew® brands
worldwide. For more information please visit
www.callawaygolf.com, www.odysseygolf.com, www.ogio.com,
and www.travismathew.com.
CONTACTS:
Scott Goryl
Callaway Golf Company
Scott.Goryl@callawaygolf.com
Jeff
Newton
Callaway Golf
Company
Jeff.Newton@CallawayGolf.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/odyssey-golf-introduces-stroke-lab-putters-300772740.html
SOURCE Callaway Golf