SAN DIEGO, Oct. 29, 2018 /PRNewswire/ -- OGIO International,
Inc., a leading innovator of sports and travel bags, backpacks and
golf bags, announced today a global brand refresh featuring a new
line of products, refined messaging, new website and modernized
logo. The rebrand represents the company's strategic plan for
growth and follows closely behind OGIO's 30th anniversary and
acquisition by the Callaway Golf Company (NYSE: ELY).
Since 1987, OGIO has produced high performance gear bags with
durable materials, long shelf lives, and a plethora of pockets for
storage. Today, the company aims to make the world's most
ingeniously-designed, expertly-constructed and
technologically-unrivaled personal storage products. OGIO
collections fuse performance, sports, and lifestyle, with a renewed
focus on organization, durability, protection, ergonomics,
mobility, and sustainability. The refresh showcases the company's
evolution from a veteran to an industry-leading global brand known
for the highest-quality performance bags in the world.
"Innovation is the driving force of everything we do," said
Harry Arnett, president of
OGIO. "Change is obviously critical for any brand, especially
one that has been around for 30 years like we have. The products we
are launching represent the very best in design, quality, and
performance. It's an exciting step forward for our company and we
know current fans and potential new fans of OGIO will love the new
direction."
As part of OGIO's rebrand, the company will launch its first
product collection called OGIO ALPHA Convoy. Designed to be rugged,
utilitarian, and bold, this line of products is built to withstand
the test of time. The collection is built with premium components
and materials, including Cordura® EcoMade fabric. This special
material is ultra-durable and also made from recycled plastics,
reducing the energy consumption in the manufacturing process. OGIO
ALPHA Convoy features a cohesive lineup of four backpacks, three
travel bags, and two golf bags, which will be unveiled in late
2018.
"Tapping into our heritage is extremely important for OGIO's
future success. OGIO's design has been rooted in durability and
organization since its inception, and the newly launched line
exceeds our expectations by introducing an additional pillar of
sustainability. As consumers demand change, we are committed to
changing with them, and the recycled materials used in our new
products are just one example of our commitment to innovate and
adapt," said Jeff Rang, design
director at OGIO.
OGIO's new branding allows the company to cohesively communicate
that its innovations help its users turn their ambitions into
achievements. The company's new modern logo and updated website
bring a sharp new visual identity to OGIO. The updated website is a
major shift towards engaging with the modern, digital-first
consumer through a balance of visual content and in-depth
information on OGIO technology and innovation. This, combined with
OGIO 365, a place where real users share their stories of how OGIO
helps them achieve their goals, will be a great place to visit for
both product research and personal inspiration.
For more information on OGIO, visit www.ogio.com.
Contact:
Scott Goryl
OGIO International, Inc.
Scott.Goryl@callawaygolf.com
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SOURCE OGIO International, Inc.