FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                       
1. Name and Address of Reporting Person * Fisher Cynthia A 2. Issuer Name and Ticker or Trading Symbol BOSTON BEER CO INC [ SAM ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable)__X__ Director                    _____ 10% Owner
_____ Officer (give title below)    _____ Other (specify below)
(Last)         (First)         (Middle)
186 PARK STREET		 3. Date of Earliest Transaction (MM/DD/YYYY)
9/14/2020
(Street)
NEWTON, MA 02458
(City)       (State)       (Zip)
 4. If Amendment, Date Original Filed (MM/DD/YYYY)
 
 6. Individual or Joint/Group Filing (Check Applicable Line) _X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common  9/14/2020    S(1)    800.00  D $860.11 (2) 63427.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    200.00  D $861.44  63227.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    205.00  D $865.86 (3) 63022.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    227.00  D $866.47 (4) 62795.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    171.00  D $868.43 (5) 62624.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    200.00  D $869.01 (6) 62424.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    300.00  D $870.60 (7) 62124.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    300.00  D $872.32 (8) 61824.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    493.00  D $874.30 (9) 61331.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    491.00  D $875.68 (10) 60840.00  I  By Foundation managed by Reporting Person 
Class A Common  9/14/2020    S(1)    103.00  D $877.04 (11) 60737.00  I  By Foundation managed by Reporting Person 
Class A Common                 400.00  D   
Class A Common                 44248.00  I  By LLC managed by Reporting Person (12)
Class A Common                 27437.00  I  By LLC managed by Reporting Person (13)
Class A Common                 23487.00  I  By spouse as custodian for children under UGTMA 
Class A Common                 3656.00  I  Custodian for children under UGTMA 
Class A Common                 2532.00  I  As trustee in trust for children 

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
(1)  The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Foundation on August 6, 2020. The shares are held by a Foundation managed by the Reporting Person's Spouse. The Reporting Person serves on the Board of Directors of the Foundation, but expressly disclaims beneficial ownership of the shares.
(2)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $860.05 to $860.39. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(3)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $865.00 to $866.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(4)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 227 shares is from $866.01 to $867.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(5)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 171 shares is from $868.00 to $868.73. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(6)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $869.01 to $869.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(7)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $870.28 to $871.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(8)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $871.80 to $872.65. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(9)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 493 shares is from $874.05 to $874.71. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(10)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 491 shares is from $875.12 to $876.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(11)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 103 shares is from $876.44 to $877.21. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(12)  The shares are held by an LLC managed by the Reporting Person and owned by Descendant's Trusts established for the benefit of the Reporting Person's children and the Reporting Person's spouse's children. The Reporting Person is the Trustee or Co-Trustee for each Trust.
(13)  The shares are held by West Summit Grand LLC, a limited liability company managed by the Reporting Person. The Reporting Person expressly disclaims beneficial ownership of the securities except to the extent of her pecuniary interest therein.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Fisher Cynthia A
186 PARK STREET
NEWTON, MA 02458		 X



Signatures
Michael G. Andrews under POA for the benefit of Cynthia A. Fisher 9/15/2020
**Signature of Reporting Person Date
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