DALLAS, Jan. 18, 2011 /PRNewswire/ -- Belo Corp. (NYSE:
BLC), one of the nation's largest pure-play, publicly-traded
television companies, announced today that its television stations
are raising awareness for Rachel's Challenge, a non-profit
organization promoting kindness and compassion that was established
following the Columbine High School tragedy.
Rachel Joy Scott was a student
attending Columbine High School in April
1999 and was the first person killed in the tragedy.
Her father, Darrell, began speaking around the country after her
death and used writings and drawings from Rachel's diaries to
illustrate the need for a kinder, more compassionate
nation.
Today, Darrell and other speakers continue to honor Rachel's
life by taking her message into schools and businesses.
Belo's television stations, in all of its 15 markets across
the U.S., will support the efforts of the organization by
partnering with Rachel's Challenge to bring awareness of this
important message to its communities.
"It has long been a part of the Belo culture to serve our
markets by bringing quality news to our viewers and acting as a
conduit to positively impact the local communities," said
Katherine E. Clements, Belo's senior
vice president/Media Operations. "Rachel's Challenge fundamentally
makes a positive impact on children's lives and we are honored to
expand our support in all markets for such a fine organization that
helps kids negotiate the challenges of their young lives."
"Rachel's Challenge exists to inspire, equip and empower every
person to create a permanent positive culture change in their
school, business and community by starting a chain reaction of
kindness and compassion," said Darrell
Scott, Rachel's father. "The extraordinary support
from Belo and its television stations will elevate our efforts to a
new level."
Belo began its support of Rachel's Challenge a few years ago
when KTVB, Belo's NBC station in Boise, partnered with Rachel's Challenge by
promoting and covering assemblies held in area high schools and
junior high schools. The station plans on expanding its
support to the elementary school level beginning this year.
In addition, Doug Armstrong,
KTVB's president and General Manager, currently serves on the
Rachel's Challenge National Advisory Board.
WFAA-TV, Belo's ABC station in Dallas/Fort Worth, teamed up with Rachel's
Challenge late last year. The station airs regular feature
stories on area schools that have adopted the Rachel's Challenge
program. The spots highlight the impact the program of
kindness and anti-bullying has had in area schools.
Michael Valentine, WFAA's vice
president/News, said, "The response from area schools has been
remarkable so far. WFAA is proud to be a part of the success
of Rachel's Challenge in Dallas/Fort
Worth."
About Rachel's Challenge
More
information about Rachel's Challenge can be found at
www.rachelschallenge.org.
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About Belo Corp.
Belo Corp. (NYSE: BLC), one of the nation's largest pure-play,
publicly-traded television companies, owns and operates 20
television stations (nine in the top 25 markets) and their
associated Web sites. Belo stations, which include
affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than
14 percent of U.S. television households in 15 highly attractive
markets. Belo stations rank first or second in nearly all of
their local markets. Additional information is available at
www.belo.com or by contacting Paul
Fry, vice president/Investor Relations & Treasury
Operations, at 214-977-6835.
Dallas/Fort
Worth: WFAA-TV, TXCN.
Houston: KHOU-TV. Phoenix: KTVK,
KASW-TV.
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Seattle/Tacoma:
KING-TV, KONG-TV, NWCN.
St. Louis:
KMOV-TV. Portland:
KGW-TV. Charlotte:
WCNC-TV.
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San
Antonio: KENS-TV.
Hampton/Norfolk: WVEC-TV.
Louisville:
WHAS-TV. Austin: KVUE-TV.
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New
Orleans: WWL-TV, WUPL-TV.
Tucson: KMSB-TV,
KTTU-TV. Spokane: KREM-TV,
KSKN-TV. Boise: KTVB.
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SOURCE Belo Corp.