DALLAS, Nov. 11 /PRNewswire-FirstCall/ -- Belo Corp.
(NYSE: BLC), one of the nation's largest pure-play, publicly-traded
television companies, announced today that it recently launched
Yollar.com, a new Web-based group buying discount program.
Yollar.com offers alerts, deals and discount offers from
local businesses to consumers who sign up for the service.
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"In such a highly competitive space, Yollar.com brings a best in
class group buying solution to our advertisers along with superior
customer service from our local sales forces," said Joe Weir, Belo's general manager/Interactive.
"We can deliver a powerful partnership with our trusted local
television stations, Web sites, mobile platforms and social media
outlets."
Consumers can view deals and sign up for alerts directly at
Yollar.com, through links on the stations' Web sites, or through
dedicated Yollar Facebook pages. Yollar.com generates revenue
by promoting offers from local advertisers. Belo stations
share in the revenue collected from the sale of vouchers as part of
the partnership with advertisers.
Belo said it looks to launch the Yollar.com program by the end
of the month in its Portland,
Charlotte, Hampton/Norfolk and
Boise markets. The program has
already been launched in Dallas/Fort
Worth, St. Louis,
San Antonio and New Orleans. Yollar.com will be introduced in
remaining Belo television markets by January
2011.
About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play,
publicly-traded television companies, owns and operates 20
television stations (nine in the top 25 markets) and their
associated Web sites. Belo stations, which include
affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach
more than 14 percent of U.S. television households in 15
highly-attractive markets. Belo stations rank first or second
in nearly all of their local markets.
Additional information is available at www.belo.com or by
contacting Paul Fry, vice
president/Investor Relations & Treasury Operations, at
214-977-6835.
SOURCE Belo Corp.
Copyright . 11 PR Newswire