CHICAGO, June 9 /PRNewswire/ -- Cars.com announced today a
webinar to discuss tactics dealers can use to raise the visibility
of their inventory online and set themselves apart from
competitors. The free workshop, "Beyond Listings: Drive Sales with
a Comprehensive Online Presence," begins at noon EDT on June
11.
Joining the expert panel discussion are: Andrew DiFeo, general manager at Hyundai of
St. Augustine in St. Augustine, Fla.; and Shaun Kniffin, director of Internet sales and
e-business development at Columbus,
Ohio-based Germain Motor Co. Jack
Simmons, a Cars.com dealer training manager, will
moderate.
"Top-performing dealers are aggressively adopting innovative
online media mix strategies and new technology to drive additional
exposure and engage in-market shoppers," said Simmons. "They
understand that, in today's economy, doing business as usual means
doing less business than usual and are looking for new ways to
influence consideration."
In this webinar, attendees will get advice on how:
- Banner advertising raises the dealership's profile and the
visibility of its Internet listings.
- Chat, mobile and video provide deeper engagement with online
shoppers.
- Used-car specials open the dealer's inventory and increase the
likelihood of a sale.
"Branding and engagement are key to success in today's online
advertising environment," said Simmons. "Dealers who leverage new
tools to demonstrate their inventory, brand their stores and
communicate with car buyers will stand out above their
competitors."
Dealers interested in attending or learning more about this
month's DealerADvantage Live webinar may visit Cars.com's
DealerCenter at http://dealers.cars.com/live, where they can
register to attend the event and view archived recordings of past
events. Thousands of franchise and independent dealers have
attended DealerADvantage Live since Cars.com launched the webinar
series in September 2006.
Dealers do not have to be Cars.com customers to attend the
webinar, but they must download free WebEx software
(http://www.webex.com) to participate. In addition to
DealerADvantage Live, Cars.com offers a comprehensive dealer
training program that includes in-market and web-based training
workshops. Information on upcoming events can be found at
http://dealers.cars.com.
About Cars.com
Cars.com is the leading destination for online car shoppers,
offering credible, easy-to-understand information from consumers
and experts to help buyers formulate opinions on what to buy, where
to buy and how much to pay for a car. With comprehensive pricing
information, side-by-side comparison tools, photo galleries,
videos, unbiased editorial content and a large selection of new-
and used-car inventory, Cars.com puts millions of car buyers in
control of their shopping process with the information they need to
make confident buying decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc.
(NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).
SOURCE Cars.com