BLC Belo Corp.

DALLAS, March 1 /PRNewswire-FirstCall/ -- Belo Corp. , one of the nation's largest pure-play, publicly-traded television companies, presented today at the J.P. Morgan Global High Yield & Leveraged Finance Conference. During the presentation, Dunia A. Shive, Belo's president and Chief Executive Officer, provided an update on the first quarter of 2010. Looking at the first quarter of 2010 compared to the first quarter of 2009, Shive said, "Total spot revenue was up more than 9 percent in January and will be up a greater percentage in February due to the Olympics airing on our four NBC stations and the Super Bowl airing on our five CBS stations. On our year-end earnings call on February 4, 2010, we said first quarter spot revenue was pacing up in the low double-digits. Based on how we're tracking today, first quarter spot revenue is now pacing up closer to the mid-teen level. Belo's automotive category is currently pacing up more than 40 percent in the first quarter." The slides and full text of the presentation are available on Belo's Web site on the Investor Relations page at http://www.belo.com/. About Belo Corp. Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly- attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at http://www.belo.com/ or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835. Statements in this communication concerning Belo's business outlook or future economic performance, anticipated profitability, revenues, expenses, capital expenditures, investments, future financings, impairments, and other financial and non-financial items that are not historical facts, are "forward-looking statements" as the term is defined under applicable federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those statements. Such risks, uncertainties and factors include, but are not limited to, uncertainties regarding the costs, consequences (including tax consequences) and other effects of the Company's spin-off distribution of its newspaper businesses and related assets to A. H. Belo Corporation and the associated agreements between the Company and A. H. Belo relating to various matters; changes in capital market conditions and prospects, and other factors such as changes in advertising demand, interest rates and programming and production costs; changes in viewership patterns and demography, and actions by Nielsen; changes in the network-affiliate business model for broadcast television; technological changes, and the development of new systems to distribute television and other audio-visual content; changes in the ability to secure, and in the terms of, carriage of Belo programming on cable, satellite, telecommunications and other program distribution methods; development of Internet commerce; industry cycles; changes in pricing or other actions by competitors and suppliers; Federal Communications Commission and other regulatory, tax and legal changes; adoption of new accounting standards or changes in existing accounting standards by the Financial Accounting Standards Board or other accounting standard-setting bodies or authorities; the effects of Company acquisitions, dispositions and co-owned ventures; general economic conditions; and significant armed conflict, as well as other risks detailed in Belo's other public disclosures and filings with the SEC including Belo's Annual Report on Form 10-K/A. DATASOURCE: Belo Corp. CONTACT: Paul Fry, vice president/Investor Relations & CorporateCommunications of Belo Corp., +1-214-977-6835 Web Site: http://www.belo.com/

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