Cars.com Re-Ups Sponsorship of ESPN College Football
September 04 2009 - 10:30AM
PR Newswire (US)
CHICAGO, Sept. 4 /PRNewswire/ -- Cars.com will tackle the airwaves
this fall with its fourth consecutive sponsorship of Saturday
Afternoon College Football on ESPN. The sponsorship begins this
Saturday, Sept. 5, and runs through Dec. 5. "Our sponsorship of
Saturday Afternoon College Football on ESPN delivers prime exposure
for the Cars.com brand and our advertisers and builds on our highly
successful 2009 media campaign," said Cars.com president Mitch
Golub. "High impact sponsorships such as this combined with online
traffic generation initiatives, local market promotion and
continuous product improvements are driving results for our
advertisers. Our continued investment in our site and our brand has
lead to a ten percent increase in leads to our dealer advertisers
this year, despite the economic downturn." The sponsorship will
feature spots from Cars.com's award winning Confidence campaign and
sponsored by Cars.com mentions throughout the game. It is part of
Cars.com's national integrated campaign that kicked off with a 60
second ad in Super Bowl XLIII. The campaign is backed by the local
promotional power of Cars.com's affiliate network, which includes
hundreds of leading newspapers, TV stations and their websites. To
kick off the sponsorship, Cars.com is running a sweepstakes for its
advertisers in which dealers can enter for the chance to win one of
several prizes including a grand prize trip for two to the National
College Football Championship Game in Pasadena, CA, on Jan. 7,
2010. "We are committed to building the Cars.com brand and
delivering quality, in-market car shoppers to our advertisers,"
noted Golub. "We are constantly looking for new ways to add more
value for car shoppers and car sellers, both through our marketing
efforts and product developments, such as the recent launch of our
new guided search functionality." About Cars.com Cars.com is the
leading destination for online car shoppers, offering credible,
easy-to-understand information from consumers and experts to help
buyers formulate opinions on what to buy, where to buy and how much
to pay for a car. With comprehensive pricing information,
side-by-side comparison tools, photo galleries, videos, unbiased
editorial content and a large selection of new- and used-car
inventory, Cars.com puts millions of car buyers in control of their
shopping process with the information they need to make confident
buying decisions. Launched in June 1998, Cars.com is a division of
Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company and The
Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com CONTACT:
Jackie Brennan, Associate Public Relations Manager,
+1-312-601-6229, mobile, +1-219-577-6106, , or Steve Nolan, Public
Relations Manager, +1-312-601-5163, mobile, +1-630-310-2468, , both
of Cars.com Web Site: http://www.cars.com/
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