Belo and Mochila Announce Strategic Partnership
September 24 2007 - 9:00AM
PR Newswire (US)
DALLAS, Sept. 24 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE:BLC)
and Mochila, Inc. announced today a strategic partnership whereby
Belo will become a premier content syndication partner in the
Mochila marketplace. In addition, Belo has made an investment in
Mochila to help drive Mochila's future growth. Mochila is the first
global online media marketplace for text, video and photo content
for publishers, editors, content creators and advertisers. Belo,
one of the nation's largest media companies, will now offer its
local content for syndication and distribution via the Mochila
marketplace. This will create a new opportunity to monetize and
expand the reach of Belo's high quality content. Mochila's
marketplace offers millions of articles, photos and videos from
some of the largest, most-recognized media brands in the world.
Through the partnership, Mochila expands its content inventory and
enables Belo to deepen user engagement on its online properties.
Belo also will participate in Mochila's AdMatch program, creating
new revenue opportunities via the Mochila marketplace while
expanding the breadth of content for Belo's users. The Mochila
AdMatch program allows members to acquire content for free and
syndicate content to other publishers while earning a share of
advertising revenue. "At Belo, we continue to seek out innovative
business investment opportunities designed to broaden the Company's
tools and services we offer our online users and advertisers," said
Skip Cass, executive vice president in charge of Belo's business
development team. "This strategic partnership with Mochila
increases the value of Belo's content and also provides our
audiences with a richer online experience across our brands." "This
partnership is further validation of the Mochila model," said
Mochila CEO Keith McAllister. "We are thrilled to be partnering
with Belo, which has a longstanding reputation as one of America's
great media companies. We look forward to helping Belo capitalize
on new opportunities, while we benefit from Belo's experience and
expertise to help us expand the Mochila marketplace." About Belo
Belo Corp. is one of the nation's largest media companies with a
diversified group of market-leading television, newspaper, cable
and interactive media assets. A Fortune 1000 company with 7,000
employees and $1.6 billion in annual revenues, Belo operates in
some of America's most dynamic markets in Texas, the Northwest, the
Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20
television stations, six of which are in the 15 largest U.S.
broadcast markets. The Company also owns or operates six cable news
stations and manages one television station through a local
marketing agreement. Belo's daily newspapers are The Dallas Morning
News, The Providence Journal, The Press-Enterprise (Riverside, CA)
and the Denton Record-Chronicle (Denton, TX). The Company also
publishes specialty publications targeting young adults, and the
fast-growing Hispanic market, including Quick and Al Dia in
Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo
operates more than 30 Web sites associated with its operating
companies. Additional information is available at
http://www.belo.com/ or by contacting Paul Fry, vice
president/Investor Relations & Corporate Communications, at
214-977-6835. About Mochila Mochila is redefining content
syndication through its global online media marketplace for print,
video, and photo content. The company's syndication platform levels
the playing field for publishers of all sizes -- from long-tail
blogs to large media companies. Mochila integrates its proprietary
licensing-management technology with the company's AdMatch program,
allowing Web publishers to easily acquire content for free,
syndicate content to other publishers and earn a share of
advertising revenue. Founded in March 2006, Mochila is privately
held and based in New York, NY. For more information, visit
http://www.mochila.com/. Contacts: For Belo: For Mochila: Paul Fry
Gavin Skillman or Eleni Bourinaris Vice President/Investor
Relations & LaunchSquad for Mochila Corporate Communications
212-564-3665 214-977-6835 Statements in this communication
concerning Belo's business outlook or future economic performance,
anticipated profitability, revenue, expenses, dividends, capital
expenditures, investments, future financings, or other financial
and non-financial items that are not historical facts, are
"forward-looking statements" as the term is defined under
applicable federal securities laws. Forward-looking statements are
subject to risks, uncertainties and other factors that could cause
actual results to differ materially from those statements. Such
risks, uncertainties and factors include, but are not limited to,
changes in capital market conditions and prospects, and other
factors such as changes in advertising demand, interest rates and
newsprint prices; newspaper circulation matters, including changes
in readership patterns and demography, and audits and related
actions by the Audit Bureau of Circulations; technological changes,
including the transition to digital television and the development
of new systems to distribute television and other audio-visual
content; development of Internet commerce; industry cycles; changes
in pricing or other actions by competitors and suppliers; Federal
Communications Commission and other regulatory changes; adoption of
new accounting standards or changes in existing accounting
standards by the Financial Accounting Standards Board or other
accounting standard-setting bodies or authorities; the effects of
Company acquisitions and dispositions; the recovery of the New
Orleans market (where the Company owns and operates market-leading
television station WWL-TV, the CBS affiliate) from the effects of
Hurricane Katrina; general economic conditions; and significant
armed conflict, as well as other risks detailed in Belo's other
public disclosures, and filings with the Securities and Exchange
Commission ("SEC") including the Annual Report on Form 10-K.
DATASOURCE: Belo Corp. CONTACT: Paul Fry, Vice President-Investor
Relations & Corporate Communications of Belo Corp.,
+1-214-977-6835, ; or Gavin Skillman or Eleni Bourinaris, both of
LaunchSquad, +1-212-564-3665, , for Mochila Web site:
http://www.belo.com/ http://www.mochila.com/
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