Al Dia Strengthens Market Position and Announces Additions to Senior Staff
April 11 2007 - 7:42PM
PR Newswire (US)
Publication Hires Isaac Lasky as Director of Marketing DALLAS,
April 11 /PRNewswire-FirstCall/ -- Al Dia, the leading and only
Spanish language daily newspaper in Dallas/Forth Worth, has named
Isaac Lasky Marketing Director and launched a new positioning
statement. Lasky, a marketing/communications veteran with extensive
work in the United States and Mexico, is a native of Mexico City,
Isaac has worked for companies such as Publicis, Moneygram,
American Express, First Data Corp., Coca Cola, Dollars Direct, W.B.
Doner and Co. In Mexico, he worked for CIFRA (now Wal-Mart) and
with Anderson Clayton and Company. He has lived in the United
States for the past 20 years, including the last five in the
Dallas- Fort Worth area. He most recently was a marketing and
management consultant with Legion Advertising in the Dallas/Fort
Worth area. Lasky has been very involved in National and local
Hispanic community organizations. He is a Certified Public
Accountant (CPA) from Universidad Nacional Autonoma de Mexico
(UNAM) and completed graduate course studies at Washington
University in St. Louis, Mo. He has traveled extensively around the
world and in Latin America working on various strategic marketing
initiatives. Gilbert Bailon, publisher and editor of Al Dia, said,
"We are now extremely well positioned to expand our services and
distribution in the area, serving the community and the advertisers
with a terrific source of relevant and award-winning journalism."
"This and future additions to the staff will allow us to
demonstrate our commitment to our intelligent growth strategy and
our dedication to excellence," Bailon said. Al Dia allows
advertisers to obtain the widest distribution, daily frequency and
offers home delivery to specific addresses in North Texas. "Al Dia
was already the advertising leader in Spanish newsprint in
Dallas/Fort Worth. Small, medium and large businesses saw the
benefit and impact of targeting their advertising efforts in this
rapidly expanding segment of the population, not only in numbers
but in buying power. The Hispanic market is proving to be an
important fuel to the local economy and the impact of advertising
has translated to benefits on the bottom line of our advertisers.
Now we have to opportunity to bring on board new advertisers that
need and appreciate the frequency of a daily," Bailon said. Al Dia
will continue to advertise, promote and sponsor relevant events
like the job fair that took place at Mountain View College, a
community college in Dallas, as well as a major health fair. Events
like this and the more than 20 other events that are either
sponsored by Al Dia or in which it participates demonstrates the
commitment to community service and allows the participants to
create a bridge that connects the newspaper with its consumers,
face to face, allowing Al Dia to gain further insights and
relevance. Al Dia's new positioning reflected by the tag line "Tu
Mundo A Diario" (Your World Every Day) attempts to encompass the
essence of the business and to capture the readers attention and
imagination, emphasizing the strength of the publication that
delivers more than the literal meaning of the word "MUNDO (World)."
"This phrase means more than our planet -- it is our city, our
culture, our stories, it means all the news and life style issues
that are culturally relevant and important to our readers and to do
it in a timely, objective and honest, daily fashion," Lasky said.
Additional information and the most current news can also be viewed
at the award-winning Web site at http://www.aldiatx.com/ , a Web
site providing the latest breaking news as it happens locally,
nationally and internationally. Al Dia is the most awarded,
Spanish-language daily newspaper in Texas, with multiple honors
from the National Association of Hispanic Publications, National
Association of Hispanic Journalists, Newspaper Association of
America, Radio Television News Directors Association, National
Television Academy, Press Club of Dallas and the Texas Associated
Press Managing Editors. Al Dia, is published Monday through
Saturday, has the largest CAC - audited daily circulation of 35,060
Monday-Friday and of 42,397 on Saturday in North Texas. About Belo
Al Dia is published by The Dallas Morning News, as part of Belo
Corp., (NYSE:BLC) one of the Nation's largest media companies with
a diversified group of market-leading television, newspaper, cable
and interactive media assets. A Fortune 1000 company with 7,100
employees and $1.6 billion in annual revenues, Belo operates in
some of America's most dynamic markets in Texas, the Northwest, the
Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20
television stations, six of which are in the 15 largest U.S.
broadcast markets. The Company also owns or operates seven cable
news channels and manages one television station through a local
marketing agreement. Belo's daily newspapers are The Dallas Morning
News, The Providence Journal, The Press-Enterprise (Riverside, CA)
and the Denton Record-Chronicle (Denton, TX). The Company also
publishes specialty publications targeting young adults and the
fast-growing Hispanic market, including Quick and Al Dia in
Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo
operates more than 30 Web sites associated with its operating
companies. Additional information is available at
http://www.belo.com/ or by contacting Carey Hendrickson, vice-
president/Investor Relations & Corporate Communications, at
214-977-6626. DATASOURCE: Belo Corp. CONTACT: Isaac Lasky of Al
Dia, +1-214-977-3609, or Web site: http://www.belo.com/
http://www.aldiatx.com/
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