Top-Performing e-Dealers to Share 'Secrets of Their Success' in Cars.com Webinar Moderated by Ward's Dealer Business
April 10 2007 - 1:32PM
PR Newswire (US)
Most Successful Cars.com Dealers Use Variety of Tactics to Drive
Internet Sales CHICAGO, April 10 /PRNewswire/ -- Marking the
release of the seventh annual Ward's e-Dealer 100, Cars.com
announces a free webinar for dealers, "The Secrets of Their
Success: Tips from the Ward's e-Dealer 100." Attendees will learn
about the internet sales strategies and processes of top-ranked
dealers in this year's special report, which recognizes top online
sales generators. Cliff Banks, Ward's editorial director, will
moderate the online panel discussion at noon EDT on April 13.
Several Cars.com dealers ranked in this year's e-Dealer 100 will
discuss strategies behind their online success, steps they take to
close online sales and tactics for tracking and measuring
internet-generated sales. Each year, Ward's Dealer Business
publishes its special e-Dealer 100 report to recognize
top-performing dealerships and review successful online sales and
marketing techniques. Combined annual sales from the dealers'
internet initiatives have more than tripled to more than 178,000
vehicles since the magazine launched the e-Dealer 100 in 2001. Of
the 100 dealers recognized in this year's report, 89 advertise with
Cars.com; three-fourths of those use multiple offerings from
Cars.com to drive performance. According to Cars.com president
Mitch Golub, dealers are looking for new ways to stand out online
and are turning to sites like Cars.com for services that can help
them gain a competitive advantage online and drive more
ready-to-buy shoppers to their stores. "Internet listings and lead
generation are now a mainstay of any successful online sales
program," Golub said. "We are seeing a trend of dealers wanting to
do more online, and looking to services such as ours for the next
thing to help them engage online shoppers. Last year alone,
Cars.com launched five new advertising products to meet this need,
including used car specials, an offering that allows dealers to
promote their specials and feature specific cars from their
inventory." At Acton Toyota-Scion, Matt Lamoureux credits the
Boston-area store's No. 40 position on the e-Dealer ranking to its
multi-prong internet strategy. He said that in addition to
advertising his inventory on Cars.com, he purchases new-car leads,
includes multiple pictures with each listing and promotes used-car
specials. "You have to try new and innovative ways to differentiate
yourself from the competition," Lamoureux said. "Fully
merchandising each vehicle tells the car shopper we're
professionals, we know what we're doing. It's about building trust
with the customers before they get here." "With the ranking of this
year's top e-Dealers, it is an excellent time to review trends in
today's market and the practices that are driving success online,"
said Cliff Banks of Ward's Dealer Business. "We are excited to work
with Cars.com to bring dealers tips from some of the most
successful dealers online." "The Secrets of Their Success: Tips
from the Ward's e-Dealer 100" is part of Cars.com's free monthly
webinar series, DealerADvantage LIVE, which aims to bring dealers
information they can use to improve their business operations and
online practices. Dealers interested in attending the "The Secrets
of Their Success" webinar can register by visiting the Cars.com
DealerCenter at http://dealers.cars.com/live. They also can access
archived recordings of previous DealerADvantage LIVE sessions and
enroll for upcoming events. About Ward's Dealer Business Ward's
Dealer Business (http://www.wardsauto.com/) offers useful, hands-on
information to help new-car dealership executives operate their
businesses at peak efficiency and profitability. Ward's Dealer
Business provides "best practice" solutions in the form of
successful dealer profiles, suggestions and tips from leading
industry consultants, and exposure to new products and services for
dealership operations. About Cars.com Partnered with more than 200
leading metro newspapers, television stations and their websites,
Cars.com is the most comprehensive destination for those looking to
buy or sell a new or used car. The site lists more than 2 million
vehicles from 13,000 dealer customers, classified advertisers and
private parties to offer consumers the best selection of new and
used cars online, as well as the content, tools and advice to
support their shopping experience. Recently selected by Forbes.com
as a Best of the Web site for car shopping, Cars.com combines
powerful inventory search tools and new-car configuration with
pricing information, photo galleries, buying guides, side-by-side
comparison tools, original editorial content and reviews to help
millions of car shoppers connect with sellers each month. Launched
in June 1998, Cars.com is a division of Classified Ventures, LLC,
(http://classifiedventures.com/), which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company (NYSE:TRB) and
The Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com
CONTACT: Brian R. Hannan of Cars.com, +1-312-601-5519, mobile,
+1-312-218-0788, Web site: http://www.cars.com/
http://www.wardsauto.com/ http://classifiedventures.com/
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