Cars.com Partners with Edmunds.com and kbb.com to Drive More New Car Leads to Dealers
March 13 2007 - 11:48AM
PR Newswire (US)
CHICAGO, March 13 /PRNewswire/ -- Cars.com announced today
partnerships with Edmunds.com and Kelley Blue Book's kbb.com
through which it will deliver more, high-quality, new car prospects
to its NewLeadsPlus customers. "In addition to quality leads
generated directly from the top search engines, we will provide
NewLeadsPlus customers with leads submitted by the millions of
unique, ready-to-buy car shoppers who visit Edmunds.com and
kbb.com," said Mitch Golub, Cars.com president. "By working with
select, premier destination sites in the automotive category, we
continue our commitment to only deliver leads from the highest
quality sources." Unlike other companies that aggregate leads from
myriad sources that range in quality, including spam, contests and
pop-up ads, Cars.com generates all of its leads through top search
engines and the automotive industry's best destination websites.
Dealers receive the leads, which are scrubbed by Cars.com's
LeadCheck process, within several minutes of submission. In many
cases, they can follow up with prospects while they are still
online. "Dealers recognize the quality of prospects we deliver with
NewLeadsPlus," Golub said. "These car shoppers have carefully
researched the make and model they plan to buy and have raised
their hand to take the process to the next logical steps -- a test
drive and a purchase. In fact, a 2006 Experian Automotive study
found that more than 60 percent of NewLeadsPlus lead senders
purchased a vehicle." After piloting its New Car Lead program in
2005, Cars.com officially launched NewLeadsPlus at NADA 2006.
Today, more than 2,300 dealer franchises rely on NewLeadsPlus to
deliver qualified new car prospects to their inbox. About Cars.com
Partnered with more than 200 leading metro newspapers, television
stations and their websites, Cars.com is the most comprehensive
destination for those looking to buy or sell a new or used car. The
site lists more than 2 million vehicles from 13,000 dealer
customers, classified advertisers and private parties to offer
consumers the best selection of new and used cars online, as well
as the content, tools and advice to support their shopping
experience. Recently selected by Forbes.com as a Best of the Web
site for car shopping, Cars.com combines powerful inventory search
tools and new-car configuration with pricing information, photo
galleries, buying guides, side-by-side comparison tools, original
editorial content and reviews to help millions of car shoppers
connect with sellers each month. Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, (
http://classifiedventures.com/ ), which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company (NYSE:TRB) and
The Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com
CONTACT: Brian R. Hannan of Cars.com, +1-312-601-5519 (direct),
+1-312-218-0788 (mobile), Web site: http://www.cars.com/
http://edmunds.com/ http://kbb.com/ http://classifiedventures.com/
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