Bank of America Unveils Redesigned Mobile Banking App
October 24 2019 - 9:45AM
Business Wire
Modern Look Offers a More Seamless Experience;
Erica Enhancements Provide Clients Greater Control of Their
Finances
Bank of America today announced the launch of its newly
designed, award-winning mobile banking app that will provide a more
seamless and streamlined experience for its approximately 29
million mobile clients. The sleek, modern design makes it even
easier to navigate all of Bank of America’s robust mobile banking
features. The latest version of the app also includes enhancements
to Erica®, the bank’s AI-driven virtual financial assistant,
designed to help clients better manage their finances.
“The new look and feel of our mobile app reflects Bank of
America’s focus on delivering solutions for clients that are
timely, relevant and accessible, however they choose to bank,” said
David Tyrie, head of advanced solutions and digital banking at Bank
of America. “This enhanced mobile experience makes it even easier
and more convenient for clients to bank with us, and empowers them
with information and insights to make better financial
decisions.”
While developing the new app experience, client engagement was
key. “The app redesign was informed by feedback from our clients
who will start to see visual changes and a new unified design as
part of an overall evolution of our digital banking experience,”
said Rachel Kobetz, head of experience design at Bank of America.
“These updates give our app a modern interface and provide more
personalization based on the client’s relationship with us.”
Bank of America has also announced new features to its mobile
app including an enhanced shopping experience and several updates
for debit and credit card holders. The shopping experience
demonstrates the bank’s high-tech, high-touch strategy by further
connecting digital and physical channels, allowing clients to begin
an application process for a new product or service, such as a
credit card or home or auto loan in a financial center and complete
it at a later time within the mobile app.
Updates for card holders who use the mobile app include:
- Erica® credit card debt reduction insight – Erica will soon
provide qualifying clients an interactive view of potential savings
they could realize by accelerating the paydown of their Bank of
America credit card balances. Currently available to all Bank of
America employees, this new feature will begin rolling out to
clients next year.
- Erica card security updates – Clients can ask Erica for more
details on potential unauthorized card charges and for help with
initiating a dispute. Erica can also provide information on why a
card transaction was declined and, in many cases, provide
assistance to remedy the issue without clients having to call.
These updates coincide with other major digital milestones for
Bank of America:
- More than 9 million clients have engaged with Erica to stay on
top of their finances, resulting in approximately 75 million
interactions to date.
- More than 1 million clients have requested the bank’s digital
card for debit since its launch in June 2019. Available to eligible
clients who need a new or replacement debit card, this offering has
the same protections and benefits of a physical debit card and is
immediately available to use in the mobile app.
- More than 2 million clients now use the mobile banking app in
Spanish, benefiting from key features such as making appointments,
transferring money with Zelle® and paying bills, all in their
preferred language.
Bank of America’s full suite of solutions are enhanced by
Preferred Rewards, a first-of-its kind loyalty program that
recognizes the value of a client’s entire relationship with the
bank. Approximately 6 million members have enrolled in the program,
which recently marked five years of rewarding members with perks
and benefits.
To learn more about Bank of America’s digital offerings and
Preferred Rewards program or download multimedia, visit
bankofamerica.com.
About Bank of America Digital Banking Bank of America’s digital
banking platform is an evolving source of increased client
engagement and satisfaction serving 38 million digital clients,
including approximately 29 million active mobile users. Its
award-winning mobile app and online banking were the first to
receive J.D. Power’s certification for “An Outstanding Customer
Experience.” During the third quarter of 2019, digital clients
logged into their accounts 2 billion times and used digital to make
138 million bill payments and book 613,000 appointments.
Bank of America Bank of America is one of the world’s leading
financial institutions, serving individual consumers, small and
middle-market businesses and large corporations with a full range
of banking, investing, asset management and other financial and
risk management products and services. The company provides
unmatched convenience in the United States, serving approximately
66 million consumer and small business clients with approximately
4,300 retail financial centers, including approximately 2,400
lending centers, 2,600 financial centers with a Consumer Investment
Financial Solutions Advisor and 1,900 business centers;
approximately 16,600 ATMs; and award-winning digital banking with
38 million active users, including approximately 29 million mobile
users. Bank of America is a global leader in wealth management,
corporate and investment banking and trading across a broad range
of asset classes, serving corporations, governments, institutions
and individuals around the world. Bank of America offers
industry-leading support to approximately 3 million small business
owners through a suite of innovative, easy-to-use online products
and services. The company serves clients through operations across
the United States, its territories and approximately 35 countries.
Bank of America Corporation stock (NYSE: BAC) is listed on the New
York Stock Exchange.
For more Bank of America news, including dividend announcements
and other important information, visit the Bank of America newsroom
and register for news email alerts.
www.bankofamerica.com
Bank of America, N.A. Member FDIC © 2019 Bank of America
Corporation.
Zelle and the Zelle-related marks are wholly owned by Early
Warning Services, LLC and are used herein under license.
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version on businesswire.com: https://www.businesswire.com/news/home/20191024005343/en/
Reporters May Contact: Betty Riess, Bank of America,
415.913.4416 betty.riess@bofa.com Andy Aldridge, Bank of America,
980.387.0514 andrew.aldridge@bofa.com
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