CLEVELAND, July 25, 2013 /PRNewswire/ -- American
Greetings Corporation (NYSE: AM) asks everyone to join them in this
summer's hottest trend, #Yodeling, because, You Only Live Once
(YOLO). A leader in social expressions announced the launch
of its "#YOLO, SO YODEL!" Facebook contest, which invites consumers
to spread a little happiness and laughter by submitting their own
(brief) yodeling videos into its #Yodeling Contest Facebook tab.
Videos will be accepted until midnight, July
31, and may be uploaded or recorded from a mobile phone.
To enter "#YOLO, so #YODEL!," just visit American Greetings on
Facebook and click on the #Yodeling Contest tab. Show off your
unique vocal stylings for a chance to win a yodeling-themed prize
package worth more than $1,400! The Grand Prize includes:
- A fancy, real accordion!
- Skype yodeling lesson with video ecard star Kerry Christensen!
- "U 2 Can Yodel" instructional CD by Kerry Christensen
- That Swiss wall mural you've always wanted!
- Genuine yet-not-exactly-official #yodeling costume!
- The amazing Electronic #Yodeling Pickle!
- A personalized beer stein!
- $500 VISA gift card
- One-year American Greetings.com membership
Five runners-up will also receive a $50 VISA gift card, a "U 2 Can Yodel"
Instructional CD and a one-year membership to
AmericanGreetings.com. Winners will be selected based on the number
of votes their videos receive. Therefore, #Yodelers are encouraged
to share their videos with their own individual social networks to
encourage voting. Voting will take place August 1-8.
American Greetings introduces the contest in conjunction with
the premiere of its innovative line of video ecards which includes
a "Happy Birthday Yodel" card. These new singing greetings allow
consumers to customize the ecard song lyrics for a fun,
personalized birthday greeting. Just select a name and some funny
personalizations from the drop-down menus, and share via Facebook,
email and more!
"We love showing off our creativity and hope this contest
encourages others to do so as well—plus have some hysterical fun,"
said Eliza Wing, director of digital
brands at American Greetings. "'#YOLO, so YODEL!' creates an
engaging contest that is as offbeat and hilarious as the cards
themselves!"
The new video ecards feature unique songs for friends and family
that tickle the funny bone with toe-tapping original music and
comically customized lyrics. Senders choose from over 1,000 names
and up to three other unique customizations about the recipients to
include in the lyrics.
For more information on American Greetings, please visit
www.corporate.americangreetings.com. You can also follow American
Greetings on Twitter, Facebook, YouTube and Pinterest.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE:
AM) has been a creator and manufacturer of innovative social
expression products that assist consumers in enhancing their
relationships to create happiness, laughter and love. The
Company's major greeting card lines are American Greetings, Carlton
Cards, Gibson, Recycled Paper Greetings and Papyrus, and other
paper product offerings include DesignWare party goods and American
Greetings and Plus Mark gift-wrap and boxed cards. American
Greetings also has one of the largest collections of greetings on
the Web, including greeting cards available at Cardstore.com and
electronic greeting cards available at AmericanGreetings.com.
In addition to its product lines, American Greetings also creates
and licenses popular character brands through the AG Properties
group. Headquartered in Cleveland,
Ohio, American Greetings generates annual revenue of
approximately $1.9 billion, and its products can be found in
retail outlets worldwide. For more information on the
Company, visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation