AFLAC Goes for the Gold: U.S. Olympic Synchronized Swimmers Featured in AFLAC'S Newest Ad
April 30 2004 - 10:35AM
PR Newswire (US)
AFLAC Goes for the Gold: U.S. Olympic Synchronized Swimmers
Featured in AFLAC'S Newest Ad COLUMBUS, Ga., April 30
/PRNewswire-FirstCall/ -- The AFLAC Duck will test its flippers
along side of the 2004 U.S. Olympic Synchronized Swim Team in the
newest television spot for AFLAC Incorporated. The ad featuring a
first-ever TV commercial performance by the 2004 U.S. Olympic
Synchronized Swimming team is the 18th spot in the AFLAC Duck
campaign which, in the past, has seen Looney Tunes characters, Yogi
Berra, Wayne Newton, and Chevy Chase share the stage with the
feathered star, known for its familiar "AFLAAAAAAAC" Duck quack.
The thirty-second spot opens with the team immersed in a pool,
donning colorful swim caps and performing a standard routine until
the AFLAC Duck comes along. The "AFLAC Synchronized Swimmers"
commercial created by the Kaplan Thaler Group will break on May 3,
2004 during primetime and high visibility sporting events. "The new
commercial is one of the highest-testing commercials in the history
of the campaign," said Dan Amos, CEO and chairman of AFLAC. "We are
eager to see how the public enjoys our newest advertisement." "It
was about time we returned the AFLAC Duck to water. In fact it was
our client, Kathelen Spencer, Executive Vice President, Director of
Corporate Communications at AFLAC, who came up with the idea of
teaming the AFLAC Duck with the synchronized swimmers and together
they give a gold medal performance," says Linda Kaplan Thaler, CEO
and chief creative officer of the agency that bears her name. "He's
been seen starring in a classic black & white film, spending
time with the Looney Tunes gang, but this time he's entered the
grueling world of Olympic training." AFLAC Incorporated (NYSE:AFL)
is an international holding company. A Fortune 500(R) company,
AFLAC insures more than 40 million people worldwide. It is a
leading writer of insurance products marketed at the worksite in
the United States, offering policies to employees at more than
294,600 payroll accounts. The company insures one out of four
Japanese households and is the largest life insurer in Japan in
terms of individual insurance policies in force. In July 2003,
Fortune named AFLAC to its list of "America's 50 Best Companies for
Minorities." In January 2004, AFLAC was included in Fortune
magazine's list of "The 100 Best Companies to Work for" for the
sixth consecutive year. Also in January 2004, AFLAC was named to
Forbes magazine's "Platinum 400 List of Best Big Companies in
America" for the fifth consecutive year. In March 2004, Fortune
magazine included AFLAC in its annual listing of "America's Most
Admired Companies." AFLAC's Internet address is aflac.com. The
Kaplan Thaler Group ( http://www.kaplanthalergroup.com/ ) has been
ranked by industry publications as the fastest-growing New York
advertising agency and touted for its breakthrough creative and
immediate results. KTG is part of the Publicis Groupe, one of the
world's largest communications holding companies. Contacts: Laura
Kane Tricia Kenney AFLAC Incorporated Kaplan Thaler Group (706)
596-3493 (212) 474-6605
http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO
http://photoarchive.ap.org/ DATASOURCE: AFLAC Incorporated CONTACT:
Laura Kane of AFLAC Incorporated, +1-706-596-3493, or ; or Tricia
Kenney of Kaplan Thaler Group, +1-212-474-6605, or Web site:
http://www.aflac.com/ http://www.kaplanthalergroup.com/
Copyright
AFLAC (NYSE:AFL)
Historical Stock Chart
From Jun 2024 to Jul 2024
AFLAC (NYSE:AFL)
Historical Stock Chart
From Jul 2023 to Jul 2024