AFL AFLAC Inc

AFLAC Duck Gets Animated with the Looney Tunes(TM) Gang in the Latest Commercial COLUMBUS, Ga., Dec. 30 /PRNewswire-FirstCall/ -- The AFLAC Duck has never been more animated, as it stars in the newest commercial featuring the Looney Tunes(TM) - the latest addition to a growing list of co-stars. The commercial features Looney Tunes legends Bugs Bunny, Daffy Duck, Wile E. Coyote and the Road Runner. In the past, Yogi Berra, Wayne Newton and Chevy Chase have shared the stage with the feathered co-star known for its familiar AFLAAAAAAAC quack. (Logo: http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO ) The spot opens with Bugs and Daffy sitting on a park bench, a re-creation of the first AFLAC television commercial which featured two men talking on a park bench. The re-creation is deliberate since the new spot will air for the first time during college football bowl games on January 1, 2004, four years to the day that America was introduced to the AFLAC Duck. As Bugs and Daffy discuss the need for insurance in the "cartoon business," the AFLAC Duck is seen being nearly toppled by the Road Runner, while quacking "AFLAAAAAAC!" As the spot proceeds, the Road Runner continues to dodge disaster, Bugs chomps his ever-present carrot and poor Wile E. Coyote, as expected, falls victim to his own traps and is last seen plummeting to the bottom of a canyon with the AFLAC Duck in tow ... thank heavens for AFLAC. The "AFLAC Looney Tunes" commercial marks the 16th spot in the AFLAC campaign. The commercial was created by the Kaplan Thaler Group in partnership with Warner Bros. Consumer Products. "We are pleased with the recognition the AFLAC Duck has received over the past four years and are constantly looking for new innovative places for the duck to visit," said Daniel P. Amos, Chairman and CEO of AFLAC. "We thought it was about time that these two popular ducks met." "It's a new territory for the duck," says Linda Kaplan Thaler, CEO and Chief Creative Officer of the agency that bears her name. "He's been seen at Vegas shows, on roller coasters, and even grocery shopping with Chevy Chase, but this is the first time he's entered the land of animation, and the first time he's been featured with another duck." "The AFLAC campaign incorporates the same kind of irreverent humor that has made Looney Tunes so popular over the years," said Jordan Sollitto, Executive Vice President of Worldwide Marketing for Warner Bros. Consumer Products. "Our characters are a perfect fit for the spot and the spot is a perfect vehicle for them." AFLAC Incorporated (NYSE:AFL) is an international holding company. A Fortune 500 company, AFLAC insures more than 40 million people worldwide. It is a leading writer of insurance products marketed at the worksite in the United States, offering policies to employees at more than 283,000 payroll accounts. The company insures one out of four Japanese households and is the largest life insurer in Japan in terms of individual policies in force. In January 2003, AFLAC was the number one insurance company in Fortune magazine's list of "The 100 Best Companies to Work for in America" and was included in the overall listing for the fifth consecutive year. In March 2003, Fortune also included AFLAC in its annual listing of "America's Most Admired Companies." And in July 2003, Fortune named AFLAC to its list of "America's 50 Best Companies for Minorities." AFLAC's Internet address is aflac.com. The Kaplan Thaler Group ( http://www.kaplanthalergroup.com/ ) has been ranked by industry publications as the fastest-growing advertising agency in the U.S. and touted for its breakthrough creative and immediate results. With billings of $520 million, KTG's clients include Procter & Gamble's Clairol Herbal Essences global brand, among other P&G haircare brands, P&G's Dawn and Swiffer, AFLAC, Continental Airlines, Pfizer, the American Red Cross, Coldwell Banker, Panasonic, Gruner & Jahr, Pilot Pen, Blimpie Subs & Salads, Villeroy & Boch, and Lane Bryant. KTG is part of the Publicis Groupe, one of the world's largest communications holding companies. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. LOONEY TUNES and all related characters and elements are trademarks of and (C) Warner Bros. Entertainment Inc. Contacts: Laura Kane Tricia Kenney AFLAC Incorporated Kaplan Thaler Group (706) 596-3493 (212) 474-6605 http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO http://photoarchive.ap.org/ DATASOURCE: AFLAC Incorporated CONTACT: Laura Kane of AFLAC Incorporated, +1-706-596-3493, or ; or Tricia Kenney of Kaplan Thaler Group, +1-212-474-6605, or Web site: http://www.aflac.com/ http://www.kaplanthalergroup.com/

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