3M and The BrandLab Team up to Expand Diversity in the Design Sector
March 10 2020 - 2:19PM
Business Wire
Partnership inspires next generation of diverse
talent to pursue creative careers
3M and The BrandLab (TBL) today announced a two-year initiative
(2020 and 2021) focused on driving diversity within creative career
paths, including graphic and industrial design. This partnership
aims to inspire young, diverse high school students to pursue
creative careers, address opportunity gaps for underrepresented
students and embody a more culturally diverse population of
creative talent for organizations that have a global footprint.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200310005862/en/
3M and The BrandLab Team up to Expand
Diversity in the Design Sector (Photo: 3M).
The design talent collaboration includes the expansion of
existing internship programs with The BrandLab, the addition of a
classroom program, inclusive of inspirational workshops hosted at
3M Design, including volunteer engagement time and increased
overall support between all partners.
“As a member of The BrandLab board of directors and in
collaboration with TBL internship program, we wanted to do more to
build on this important mission,” says Eric Quint, vice president,
chief brand and design officer for 3M. “Designing for a diverse
global population across many markets is a great opportunity for
any organization, so having the right talent representing local
cultures and perspectives is key to driving meaningful brand
experiences together.”
Global companies have an opportunity to reach a diverse set of
customers and stakeholders in meaningful and relevant ways across
industries; therefore, it’s important to engage diverse creative
mindsets and cultural backgrounds within organizations to bring
different perspectives to represent the wants, needs and desires of
all customers around the world.
3M has recognized this value among their own design teams and
have partnered with The BrandLab, a local nonprofit organization
focused on changing the face and voice of the creative industry of
advertising and marketing, by guiding and preparing students of
diverse ethnic and socioeconomic backgrounds, to address such
challenges in the Twin Cities. In addition to 3M, Target has been a
part of this program, and other global corporations are starting to
show interest to join the initiative with participation, investment
and commitment.
“We are excited to partner with 3M and Target as part of our
capacity-building campaign, ‘Breaking Boundaries,’ to make sure we
can provide more opportunities across additional markets for
creative students to include design. The partnership between 3M,
Target and TBL is one example of how TBL brings people and
organizations together to address the opportunity gap,” said Ellen
Walthour, chief executive officer of The BrandLab.
About 3M At 3M, we apply science in collaborative ways to
improve lives daily. With $32 billion in sales, our 96,000
employees connect with customers all around the world. Learn more
about 3M’s creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNews.
About The BrandLab Founded in 2009, The BrandLab is a
multi-market nonprofit organization building a movement to change
the face and voice of the marketing industry. Our vision is a
marketing industry that thrives with the insights and creativity of
people from diverse ethnic and socioeconomic backgrounds. We reach
these goals through four core programs: classroom, internship,
connect and fearless. To learn more visit www.thebrandlab.org/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200310005862/en/
Press Contacts: 3M Design Communications Melissa Chapman
651-737-0687 mchapman@mmm.com
The BrandLab Ellen Walthour 612-483-0167
ewalthour@thebrandlab.org
3M (NYSE:MMM)
Historical Stock Chart
From Aug 2024 to Sep 2024
3M (NYSE:MMM)
Historical Stock Chart
From Sep 2023 to Sep 2024