ChinaNet Online Announces Field Test Results of its New Intelligent Marketing Data Services System CloudX
May 11 2016 - 7:30AM
ChinaNet Online Holdings, Inc. (Nasdaq:CNET) ("ChinaNet" or the
"Company"), a leading B2B (business to business) Internet
technology company providing online-to-offline (O2O) sales channel
expansion, business strategies and marketing solutions for small
and medium-sized enterprises (SMEs) by utilizing data analysis and
cloud computing technologies in the People's Republic of China,
today announced that its self-developed business intelligent
marketing data services system, CloudX, was installed and tested at
13 food and beverage stores for field testing during the Beijing
Sakura Festival (the “Festival”) in April with improvements in
weekly sales of up to six times average.
The new CloudX system, set to launch officially
in late May, collects and analyzes product sale numbers from stores
and is analyzed by ChinaNet for suggested adjustments to product
stock and inventory to improve customer sales. By utilizing CloudX
in stores, ChinaNet can provide owners with sales analysis reports,
including each single item’s sales amount and period of time. In
addition, by utilizing the combination of We-chat, customized
mobile applications, on-line shopping platform and other mobile
terminal channels, CloudX can help store owners effectively manage
subordinate stores and simultaneously provide accurate marketing
strategies to meet the demands of individual customers.
Results from the month long trial showed that
the new CloudX system successfully helped all 13 stores increase
their average weekly sales revenues, with the highest store
achieving six times revenues compared to its first week of sales
during the Festival.
The Beijing Sakura Festival lasts for one month.
After the first week of data collecting and analyzing, ChinaNet
instructed store owners how to adjust their inventory and products
accordingly. In the second week and third weeks, all 13 shops’
sales were up at least 2 to 3 times higher than the first week,
with one store achieving six times higher sales. During the last
week, the Festival suffered from poor weather, however sales were
still higher than the first week.
“The main purpose of this test was to analyze
the capability of our CloudX system in helping stores increase
their sales revenues, and we were very pleased with the results,”
said Mr. Handong Cheng, Chairman and CEO of ChinaNet. “Although
these stores sell their single product at an average price of 20
RMB, they achieved total sales of 800,000 RMB during the Festival.
We were especially excited to see one individual store increase its
weekly sales by 6 times after using CloudX. The system was judged
highly by store owners during the Festival. With these results, and
after debugging and optimizing, CloudX will be officially launched
at the end of May, adding to our growing ecosystem of SME products
and services.”
About ChinaNet Online Holdings, Inc.
The Company, a parent company of ChinaNet Online Media Group
Ltd., incorporated in the BVI ("ChinaNet"), is a leading digital
B2B (business to business) Internet technology company focusing on
providing O2O sales channel expansion service for small and
medium-sized enterprises (SMEs) and entrepreneurial management and
networking service for entrepreneurs in China. The Company, through
certain contractual arrangements with operating companies in the
PRC, provides Internet advertising and other services for Chinese
SMEs via its portal websites, 28.com, Liansuo.com and Chuangye.com.
Website: http://www.chinanet-online.com.
Safe Harbor
This release contains certain "forward-looking statements"
relating to the business of ChinaNet Online Holdings, Inc., which
can be identified by the use of forward-looking terminology such as
"believes," "expects," "anticipates," "estimates" or similar
expressions. Such forward-looking statements involve known and
unknown risks and uncertainties, including business uncertainties
relating to government regulation of our industry, market demand,
reliance on key personnel, future capital requirements, competition
in general and other factors that may cause actual results to be
materially different from those described herein as anticipated,
believed, estimated or expected. Certain of these risks and
uncertainties are or will be described in greater detail in our
filings with the Securities and Exchange Commission. These
forward-looking statements are based on ChinaNet's current
expectations and beliefs concerning future developments and their
potential effects on the Company. There can be no assurance that
future developments affecting ChinaNet will be those anticipated by
ChinaNet. These forward-looking statements involve a number of
risks, uncertainties (some of which are beyond the control of the
Company) or other assumptions that may cause actual results or
performance to be materially different from those expressed or
implied by such forward-looking statements. ChinaNet undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as may be required under applicable securities
laws.
Contact:
MZ North America
Ted Haberfield, President
Direct: +1-760-755-2716
Email: thaberfield@mzgroup.us
Web: www.mzgroup.us
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