ChinaNet Online Holdings Initiates O2O Business Project Near Huaqiao University in China
April 10 2015 - 7:30AM
ChinaNet Online Holdings, Inc. (Nasdaq:CNET) ("ChinaNet" or the
"Company"), a leading B2B (business to business) Internet
technology company providing online-to-offline (O2O) sales channel
expansion services for small and medium-sized enterprises (SMEs)
and entrepreneurial management and networking services for
entrepreneurs in the People's Republic of China, announced today
that the Company's brand consulting subsidiary, Quanzhou Zhilang
Company ("Zhilang"), has partnered with a real estate developer to
initiate an O2O business zone near Huaqiao University in Quanzhou,
Fujian Province, China to help establish and grow new commercial
occupants by using "Business Direct 3.0" solutions in connection
with brand management and developing solution, iMAP.
At present, the pre-sold properties in the new commercial zone
being developed around Huaqiao University is approximately 60% of
the 52 available locations, an increase from 10% before the
engagement of Zhilang. This trend of low commercial occupancy is
prevalent across China and currently stands at below 40% based on
research from Baidu.
ChinaNet's ZhiLang is a brand consulting subsidiary based in
Quanzhou, and has successfully helped companies measure and refine
their core marketing and branding model with the help of internet
tools.
ZhiLang is cooperating with developers to help plan a
comprehensive investment solution in the commercial zone, including
positioning packaging, store planning and the introduction of
high-quality brand chains. ZhiLang will leverage ChinaNet's SME
customer base and Business Direct 3.0 solution with Baidu to
determine what type of stores and restaurants are most suitable to
operate in the zone and introduce them to local potential
franchisee and merchandisee investors and partners. Once the new
businesses are established, Zhilang will help direct internet
traffic for more offline consumption and visitation to the zone.
This pilot project will demonstrate the power of a combining big
data, O2O online and mobile marketing (combined with LBS), and
management services to efficiently create a healthy and sustainable
business ecosystem for both business and consumers. ChinaNet will
additionally have a revenue sharing model with the business
zone.
"We are pleased to be contributing to this unique pilot project
to boost commercial occupancy rates in Chinese real estate," said
George Chu, Chief Operating Officer of ChinaNet Online Holdings.
"With our expertise and branded services, we will also help guide
and nurture these new businesses to profitability using our
Business Direct 3.0 solutions. If the project is successful, we
plan to duplicate this same model with other real-estate developers
in China."
Zhilang will also leverage Huaqiao University for selecting
student entrepreneurs to build, market and run a portion of the
franchise businesses in the zone. Zhilang will give entrepreneurial
guidance to Huaqiao's students with this first-of-a-kind project,
such as brand planning, brand management and brand channel
expansion. Zhilang and Huaqiao University are in discussion to
jointly conduct an open recruitment to employ the student run
management teams. ChinaNet will also inject a certain percentage of
funds to support the student-run establishments and ongoing
operations.
The project can be viewed through WeChat with an ID number:
HuadaNumber 1 Street.
About ChinaNet Online Holdings, Inc.
The Company, a parent company of ChinaNet Online Media Group
Ltd., incorporated in the BVI ("ChinaNet"), is a leading digital
B2B (business to business) Internet technology company focusing on
providing O2O sales channel expansion service for small and
medium-sized enterprises (SMEs) and entrepreneurial management and
networking service for entrepreneurs in China. The Company, through
certain contractual arrangements with operating companies in the
PRC, provides Internet advertising and other services for Chinese
SMEs via its portal websites, 28.com, Liansuo.com and Chuangye.com,
TV commercials and program production via China-Net TV, and
in-house LCD advertising on banking kiosks targeting Chinese
banking patrons. Website: http://www.chinanet-online.com.
Safe Harbor
This release contains certain "forward-looking statements"
relating to the business of ChinaNet Online Holdings, Inc., which
can be identified by the use of forward-looking terminology such as
"believes," "expects," "anticipates," "estimates" or similar
expressions. Such forward-looking statements involve known and
unknown risks and uncertainties, including business uncertainties
relating to government regulation of our industry, market demand,
reliance on key personnel, future capital requirements, competition
in general and other factors that may cause actual results to be
materially different from those described herein as anticipated,
believed, estimated or expected. Certain of these risks and
uncertainties are or will be described in greater detail in our
filings with the Securities and Exchange Commission. These
forward-looking statements are based on ChinaNet's current
expectations and beliefs concerning future developments and their
potential effects on the Company. There can be no assurance that
future developments affecting ChinaNet will be those anticipated by
ChinaNet. These forward-looking statements involve a number of
risks, uncertainties (some of which are beyond the control of the
Company) or other assumptions that may cause actual results or
performance to be materially different from those expressed or
implied by such forward-looking statements. ChinaNet undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as may be required under applicable securities
laws.
CONTACT: MZ North America
Ted Haberfield, President
Direct: +1-760-755-2716
Email: thaberfield@mzgroup.us
Web: www.mzgroup.us
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