Humana Specialty Benefits Extends Coverage to ViziLite Plus
April 01 2008 - 8:00AM
Business Wire
Zila, Inc. (NASDAQ:ZILA) today announced that Humana Specialty
Benefits will offer coverage for its ViziLite� Plus product.
ViziLite� Plus with TBlue� is a screening device for the early
detection of oral abnormalities that could lead to cancer. "We're
seeing a steady expansion of insurance coverage for this
potentially life-saving technology," said David Bethune, chairman
of Zila. "This reflects both the insurance industry's confidence in
the value of the ViziLite Plus exam, and the increasing use of the
technology by dental practitioners. Coverage by Humana Specialty
Benefits moves ViziLite Plus exams that much closer to being
recognized as the standard of care across the entire dental
profession." "ViziLite Plus helps dentists and hygienists identify
and evaluate abnormalities in the mouth that could potentially
harbor pathologic changes. Given that 25% of oral cancers occur in
people who do not smoke and have no other behavioral risk factors,
it is imperative that every adult be screened at least once a
year," said Dr. Mark Bride D.D.S., vice president, Medical Affairs.
"It is a proven technology used by thousands of dental offices
across the United States.� About Oral Cancer and ViziLite Plus One
American dies every hour of oral cancer. According to American
Cancer Society data, nearly as many women will be diagnosed with
oral cancer as with cervical cancer this year. The key to reducing
the impact of this disease is early detection. ViziLite Plus is an
oral screening technology that utilizes a chemiluminescent light
source (ViziLite) and a patented pharmaceutical-grade vital tissue
dye (TBlue). The ViziLite Plus exam takes only minutes and is
totally painless and non-invasive. Zila began marketing the product
through its direct sales force in the U.S. in February 2007, in
Canada in November 2007, and will launch ViziLite Plus in Europe in
May 2008. About Zila, Inc. Zila, Inc., is a fully integrated oral
diagnostic company dedicated to the prevention, detection and
treatment of oral cancer and periodontal disease. ViziLite� Plus,
the company's flagship product for the early detection of oral
abnormalities that could lead to cancer, is the first and only
adjunctive medical device cleared by the FDA for use in a
population at increased risk for oral cancer. In addition, Zila
designs, manufactures and markets a suite of proprietary products
sold exclusively and directly to dental professionals for
periodontal disease, including the Rota-dent� Professional Powered
Brush, the Pro-Select� Platinum ultrasonic scaler and a portfolio
of oral pharmaceutical products for both in-office and home-care
use. This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based largely on Zila's expectations
or forecasts of future events, can be affected by inaccurate
assumptions and are subject to various business risks and known and
unknown uncertainties, a number of which are beyond the Company's
control. Therefore, actual results could differ materially from the
forward-looking statements contained herein. A wide variety of
factors could cause or contribute to such differences and could
adversely affect revenue, profitability, cash flows and capital
needs. There can be no assurance that the forward-looking
statements contained in this press release will, in fact, transpire
or prove to be accurate. For a more detailed description of these
and other cautionary factors that may affect Zila's future results,
please refer to Zila's Form 10-K for its fiscal year ended July 31,
2007. For more information about the company and its products,
please visit www.zila.com.
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