Mashreq partners with Virtusa to implement Blue
Prism’s Digital Workforce to drive innovation, increase
productivity, improve customer experiences and deliver new
services
Virtusa Corporation (NASDAQ GS:VRTU), a global provider of
digital strategy, digital engineering, and IT outsourcing services
that accelerates business outcomes for its clients, and Mashreq
Bank, the leading financial institution in the United Arab Emirates
(UAE), today announced the successful implementation of Blue
Prism’s Digital Workforce. Mashreq is the first private bank in the
UAE to implement an automation platform that integrates emerging
technologies such as robotic process automation (RPA), artificial
intelligence (AI), machine learning (ML), and cognitive
capabilities to deliver seamless digital customer experiences and
improve operational efficiency for the bank’s staff so they can
better service customers.
“Innovation and excellence in customer experience are
cornerstones of Mashreq. The success of this implementation
reflects our pioneering streak and our relentless effort to lead
digital disruption in the industry,” said Nitin Bhargava, chief
technology officer – Business Technology, Mashreq Bank. “We
continue to provide an unparalleled experience to our customers,
achieve unmatched operational excellence, and build a robust,
intelligent digital workforce. Thanks to our strategic partner,
Virtusa, and the latest software from Blue Prism, we’ve not only
gained advanced process automation capabilities, but also AI/ML
capabilities that enable us to stay ahead of the curve.”
As part of its digital transformation journey, Mashreq Bank is
continuously evolving its strategies to innovate and transform its
banking operations. This helps address changing consumer needs by
developing new products and services and providing seamless,
convenient, and secure banking services to its customers.
Mashreq worked with Virtusa’s Global Automation practice to
define the right AI, digital process automation (DPA) and RPA
driven process automation strategy for the bank, identify the right
virtual workforce platform, and implement intelligent automation
across the bank’s process landscape. Virtusa leveraged its strong
experience in designing and delivering DPA, software robotics and
AI solutions for global banks - and helped Mashreq design and build
solutions that met their strategic vision for operational
excellence and customer experience.
“This upgrade is another milestone in Mashreq Bank’s journey to
becoming a truly digital bank, enabling it to cater to the growing
digital customer base while gaining strategic competitive
advantage. For organizations to succeed in this digital age, it is
imperative to keep pace and embrace disruptive innovation. We are
delighted to have partnered with Mashreq Bank through this process,
and we are thankful to its leadership team for trusting us to
realize its transformation agenda. Virtusa will continue to support
Mashreq Bank in its endeavor to provide the most rewarding banking
relationship for its customers,” said Vasudev Telikicherla, senior
vice president and head of the Middle East Business Unit,
Virtusa.
Virtusa leads global organizations across multiple industries on
their path towards digital business transformation. It recognizes
and implements solutions to further its clients’ digital
transformations by enabling them to leverage intelligent automation
and cognitive technologies for accelerated business growth,
enhanced digital customer experiences, improved operational
efficiencies, and higher staff productivity. Virtusa recently
acquired eTouch Systems Corp. to enhance its digital engineering
expertise and broaden its digital service offerings.
Blue Prism has introduced several compelling features into its
v6 platform to make it a cutting-edge digital workforce technology,
including:
- Reusable modular software objects that
can be configured with minimal intervention from developers,
allowing business users to quickly deploy software robots
- Custom interfaces that improve
human-robot interactivity and proprietary Adaptive Positioning
Technology that automates application controls and fields
regardless of their on-screen position, thus reducing development
time
- Adaptive dashboards that offer
unprecedented, real-time insights that can be packaged for use with
third party tools
- Multi-lingual user interfaces and
double-byte character support to expand geographic usability and
complex language processing
- Top-tier security that utilizes
next-generation encryption algorithms and customizable permissions
to allow for more secure and focused robotic automation
- Extensive control room insight and
features that provide detailed information across the digital
workforce and allow faster testing, development, and deployment of
automation
- Enhanced cloud scale-out and deployment
capability through its Technology Alliance Program that results in
reference architecture for in-demand cloud platforms
By adopting Blue Prism’s Digital Workforce capabilities and
interfacing them with other ML, API, and AI platforms like Watson,
Mashreq is on an accelerated track to be the most innovative
digital bank in the region. Mashreq has recently launched a new,
full-service digital bank, Mashreq Neo, to cater to the day-to-day
needs of a world on the move. This new digital bank is completely
branchless and will immerse users into a compelling digital
experience. The Blue Prism implementation will bolster Mashreq’s
ability to provide seamless and convenient delivery-on-demand
services to their tech-savvy customers through Mashreq Neo and
other banking platforms.
About Mashreq Bank
Established in 1967, Mashreq is the oldest Bank in the UAE with
award winning financial solutions and services. Throughout its 50
years' history, Mashreq has differentiated itself through
innovative financial solutions, making it possible for its
customers to achieve their aspirations. Today, Mashreq has a
significant presence in 11 countries outside the UAE with 26
overseas branches and offices across Europe, USA, Asia and
Africa.
Mashreq launched earlier this year its new Vision and Mission,
outlining its commitment towards its clients, colleagues and the
community. In line with its new Vision to be the region's most
progressive bank, Mashreq leverages its leadership position in the
banking industry to enable innovative possibilities and solutions
for its customers across Corporate, Retail, International, Treasury
and Islamic Banking. Mashreq is proud to be the first financial
institution in the UAE to be awarded the Gallup Great Workplace
Award for four consecutive years from 2014-2017. Mashreq also
continues to invest in recruiting, training and developing future
generations of UAE National bankers.
About Virtusa Corporation
Virtusa Corporation (NASDAQ GS: VRTU) is a global provider of
Digital Business Transformation, Digital Engineering, and
Information Technology (IT) outsourcing services that accelerate
our clients’ journey to their Digital Future. Virtusa serves Global
2000 companies in Banking, Financial Services, Insurance,
Healthcare, Telecommunications, Media, Entertainment, Travel,
Manufacturing, and Technology industries.
Using a combination of digital strategy, digital engineering,
business implementation, and IT platform modernization services,
Virtusa helps clients execute successful end-to-end digital
business transformation initiatives.
Virtusa engages its clients to re-imagine their business models
and develop strategies to defend and grow their business by
introducing innovative products and services, developing
distinctive digital consumer experiences, creating operational
efficiency using digital labor, developing operational and IT
platforms for the future, and rationalizing and modernizing their
existing IT applications infrastructure. As a result, its clients
are simultaneously able to drive business growth through
digital-first customer experiences, while also consolidating and
modernizing their IT application infrastructure to support digital
business transformation.
Holding a proven record of success across industries, Virtusa
readily understands its clients' business challenges and uses its
domain expertise to deliver innovative applications of technology
to address its clients’ critical business challenges. Examples
include building the world's largest property & casualty claims
modernization program; one of the largest corporate customer
portals for a premier global bank; an order to cash implementation
for a multinational telecommunications provider; and digital
transformation initiatives for media and banking companies.
Founded in 1996 and headquartered in Massachusetts, Virtusa has
operations in North America, Europe, and Asia.
© 2018 Virtusa Corporation. All rights reserved.
Virtusa, Accelerating Business Outcomes, BPM Test Drive and
Productization are registered trademarks of Virtusa Corporation.
All other company and brand names may be trademarks or service
marks of their respective holders.
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GreenoughAmy Legere, 617-275-6517alegere@greenough.biz
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