Filed by Viacom Inc.
Pursuant to Rule 425 under the Securities Act of 1933, as amended
and deemed filed pursuant to Rule 14a-12
under the Securities Exchange Act of 1934, as amended
Subject Company: Viacom Inc.
Commission File No. 001-32686
Julia Phelps Named Executive Vice President, Chief Communications and
Corporate Marketing Officer, ViacomCBS Inc.
NEW YORK Aug. 29, 2019 CBS (NYSE: CBS.A, CBS) and Viacom (NASDAQ: VIAB, VIA) today jointly announced that Julia Phelps has been named
Executive Vice President, Chief Communications and Corporate Marketing Officer of ViacomCBS, effective upon closing of the deal to combine CBS and Viacom. Phelps will report to Bob Bakish, President and Chief Executive Officer, Viacom, who will
serve as President and Chief Executive Officer of ViacomCBS upon close.
As Executive Vice President, Chief Communications and Corporate Marketing
Officer, Phelps will lead the combined companys Corporate Communications, Corporate Marketing, Corporate Responsibility, Special Events and Internal Creative teams.
Julia has been a vital force in shaping and communicating Viacoms strategy, and revitalizing its vibrant culture and dynamic, entrepreneurial
spirit, said Bakish. Her leadership and skill in communicating and driving change will be invaluable as we bring together the talented teams of CBS and Viacom.
The appointment of Phelps follows yesterdays announcement of Anthony DiClemente as Executive Vice President, Investor Relations, ViacomCBS, effective
upon close.
Julia and Anthony are both highly experienced executives who have contributed significantly to the respective success of Viacom and
CBS. I look forward to working with both of them, drawing on their insights and expertise, as we pursue a powerful growth strategy anchored in ViacomCBSs position as one of the most important content producers and providers in the world,
said Bakish.
Phelps has served as Executive Vice President, Communications, Culture and Marketing, Viacom since April 2017. During this time, she has
overseen a variety of important initiatives, including the development and roll out of Viacoms corporate mission, vision and values; the global launch of Spark, a next-generation town hall to equip and engage employees; and Generation Change,
a global platform designed to elevate and empower young people who drive change around the world. Before that, Phelps served as Executive Vice President of Communications at Viacom International Media Networks (VIMN), where she led VIMNs
internal and external communications efforts for Viacoms international brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, COLORS and Channel 5. Previously, she served as Senior Vice President of Corporate
Communications for VIMN and as VP of Corporate Communications for Viacom. Phelps first joined Viacom in 2005 from New York based agency DeVries Public Relations. A native of Canada, Phelps earned a B.A. in Political Science from the University of
Victoria in British Columbia, and an M.S. in Strategic Communications from Columbia University.
The combination remains subject to regulatory approvals
and other customary closing conditions. It is expected to close by the 2019 calendar year end.