VERB Engages Seasoned Creative Producer as Showrunner for Upcoming MARKET Livestream Shopping Festivals
April 12 2022 - 9:46AM
Verb Technology Company,
Inc. (Nasdaq: VERB) ("VERB" or the
"Company"), the leader in interactive video-based sales
enablement applications, including shoppable livestream, today
announced that the Company has engaged seasoned creative producer
Emily Hecht as consultant and showrunner to lead ongoing
preparations for upcoming livestream festivals on the MARKET
platform scheduled for this summer.
Ms. Hecht has extensive experience as a creative
producer in the digital media space, including as Vice President,
Creative, at ViacomCBS, where she served as creator and executive
producer on hundreds of series, and managed a team of creative
producers and development leads. She also held several senior
positions at AwesomenessTV over almost seven years, including
Executive Producer and Head of Fashion, Beauty and Lifestyle
Development, and Head of Lifestyle, Social Media and Seventeen
Magazine.
As an expert in digital native content strategy,
production and marketing campaigns, Ms. Hecht will act as
showrunner for planned festivals on the MARKET livestream shopping
platform. In addition to running the livestream shows and
developing cohesive program content, she will manage technical
production requirements for the events, guide brand and creator
format strategies for livestream show development, support business
development with prospective festival brand and influencer
partners, and support brand and talent social marketing
campaigns.
“I am truly excited to take part in a
game-changing approach to social selling,” said Ms. Hecht. “It is a
wonderful opportunity to be involved in an important undertaking
with preparations for MARKET’s themed festivals in full swing. I
look forward leveraging all my experience to ensure the success of
the upcoming festivals.”
“We are delighted to welcome Emily to the MARKET
Festival team,” said Rory J. Cutaia, CEO of VERB. “Her strong track
record as a creative producer will help us deliver the best
experience for both vendors/influencers and shoppers when we begin
the series of shopping festivals on MARKET in the summer.”
VERB has previously announced that it will hold
livestream shopping festivals this summer – large events with
multiple vendors under specific themes focused on food and
beverage, wellness, and fashion and cosmetics – which will mark the
official, public launch of its MARKET livestream shopping
platform.
About VERB
Verb Technology Company, Inc. (Nasdaq: VERB),
the market leader in interactive video-based sales applications,
transforms how businesses attract and engage customers. The
Company’s Software-as-a-Service, or SaaS, platform is based on its
proprietary interactive video technology, and is comprised of a
suite of sales enablement business software products offered on a
subscription basis. Its software applications are used by hundreds
of thousands of people in over 100 countries and in more than 48
languages. VERB’s clients include large sales-based enterprises as
well as small business sales teams, including the sales and
marketing departments of professional sports teams. Of note is its
forthcoming MARKET, a multi-vendor, multi-presenter, livestream
social shopping platform at the forefront of the convergence of
ecommerce and entertainment. With approximately 170 employees, the
Company is headquartered in American Fork, Utah, and also maintains
offices in Newport Beach, California.
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FORWARD-LOOKING STATEMENTS
This communication contains “forward-looking
statements” as that term is defined in the Private Securities
Litigation Reform Act of 1995. Forward-looking statements involve
risks and uncertainties and include, without limitation, any
statement that may predict, forecast, indicate or imply future
results, performance or achievements, and may contain words such as
“anticipate,” “expect,” “project,” “plan,” or words or phrases with
similar meaning. Forward-looking statements contained in this press
release relate to, among other things, the Company's projected
financial performance and operating results, including SaaS
Recurring Revenue, as well as statements regarding the Company's
progress towards achieving its strategic objectives, including the
successful integration and future performance of acquisitions.
Forward-looking statements are based on current expectations,
forecasts and assumptions that involve risks and uncertainties,
including, but not limited to the COVID-19 pandemic and related
public health measures on our business, customers, markets and the
worldwide economy; our plans to attract new customers, retain
existing customers and increase our annual revenue; the development
and delivery of new products, including verbLIVE; our plans and
expectations regarding software-as-a-service offerings; our ability
to execute on, integrate, and realize the benefits of any
acquisitions; fluctuations in our quarterly results of operations
and other operating measures; increasing competition; general
economic, market and business conditions. If any of these risks or
uncertainties materialize, or if any of our assumptions prove
incorrect, our actual results could differ materially from the
results expressed or implied by these forward-looking statements.
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Exchange Commission, including our Annual Reports on Form 10-K and
Quarterly Reports on Form 10-Q, for additional information
regarding the risks and uncertainties that may cause actual results
to differ materially from those expressed in any forward-looking
statement. All forward-looking statements in this press release are
based on information available to us as of the date hereof, and we
do not assume any obligation to update the forward-looking
statements provided to reflect events that occur or circumstances
that exist after the date on which they were made, except as
required by law.
Investor Relations: 888.504.9929
investors@verb.tech
Media Contact: 855.250.2300, ext.107
info@verb.tech
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