CEDAR RAPIDS, Iowa,
Sept. 30, 2020 /PRNewswire/ -- UFG
Insurance will light its American Building on the corner of First
Avenue SE and Second Street SE in red — the color of its well-known
Worth It campaign against distracted driving — starting
Oct. 1 to coincide with the kickoff
of Distracted Driving Awareness Month.
"The National Safety Council typically brings awareness to the
all-too-real problem of distracted driving during April," explains
Worth It liaison and UFG Community Relations Coordinator
Katie Jensen. "But, since most of
the country was staying home last April due to COVID, the council
decided to move this year's awareness activities to October. UFG is
here to play a part in that important dialog."
With more people slowly getting back on the roads, saddled with
pandemic worries and stressors from natural disasters, it's a
crucial time to advocate for focused driving habits.
"The red hue within the Worth It logo not only symbolizes the
danger sparked by taking your attention off the road," Jensen
explains, "but it also serves as a serious reminder of the
fragility of life."
Red lights will illuminate the building all month except for
Oct. 10 (Mental Health Awareness
Day), Oct. 11 (breast cancer
awareness) and Halloween from Oct.
In addition to uplighting, UFG will offer its popular Worth It
distracted driving awareness presentation to the public, virtually,
at noon CT on Thursday, Oct. 22. All
are welcome and the session is free of charge.
"Shawn O'Brien, a UFG employee,
had a life-changing experience involving a driver who reached for a
ringing cell phone — a decision that proved deadly," Jensen says.
"Shawn has made it a priority to educate as many people as he can
about the consequences of driving distracted."
O'Brien will lead the Oct. 22
virtual learning session, which includes startling facts,
eye-opening activities and a powerful overview of his own
completely preventable and heartbreaking encounter with a
distracted driver. The session will also include an invitation for
attendees to take the Worth It focused-driving pledge, always
available for anyone to take at ufgworthit.com.
Those interested in joining the virtual Worth It session can
email email@example.com with "October 22 presentation" in the subject line for
Founded in 1946 as United Fire & Casualty Company, United
Fire Group, Inc. (UFG, Nasdaq: UFCS), through its insurance company
subsidiaries, is engaged in the business of writing property and
casualty insurance. Through our subsidiaries, we are licensed as a
property and casualty insurer in 46 states, plus the District of Columbia, and we are represented
by approximately 1,000 independent agencies. A.M. Best Company
assigns a rating of "A" (Excellent) for members of the United Fire
& Casualty Group. For more information about UFG visit
Contact: Casey Prince
Assistant Vice President &
Marketing Communications Manager
UFG Corporate Communications
319-399-5622 (w), 319-360-5578 (c)
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SOURCE UFG Insurance