trivago launches new Weekend product in UK and US
April 29 2021 - 9:00AM
Weekend helps travellers discover nearby locations for
unforgettable weekend getaways
DÜSSELDORF, GERMANY— 29 April 2021 — trivago, a leading global
accommodation search platform, today announced the US and UK launch
of trivago Weekend, a brand-new way for users to discover weekend
getaways close to home. Weekend, which provides curated content to
help travellers find great deals on accommodation and experiences
on and near their doorstep, is now available to travellers in the
UK and UK.
Weekend highlights close-to-home adventures and experiences in
direct response to the travel restrictions caused by the pandemic.
The product taps into the need for experiential, memory-making
trips coveted by modern travellers. The launch in the US and UK has
been timed to make the most of lockdown restrictions easing across
the country and the reported uptake in domestic breaks this
summer.
“With the pandemic placing restrictions on travel, many of us
have become aware of some of the incredible destinations and
activities available on our doorstep,” says Axel Hefer, CEO. “To
help users understand the potential of their surrounding area,
trivago Weekend provides travellers with ideas for those exciting
nearby getaways. In addition to helping users find amazing deals on
accommodations, we want trivago to become a source of inspiration
for weekend getaways, both planned and spontaneous.”
trivago users in the US and UK will be able to click onto
Weekend via the homepage and set a search radius of 100-200 miles
from their location, with the results showing both deals on
accommodations and recommendations of attractions and things to do
in the destination area. The platform can be searched by location,
dates for travel and number of rooms/guests, so that travellers can
tailor the perfect getaway to their needs. The search results give
accommodation options, with suggestions of nearby attractions and
points of interest for inspiration and planning.
The product is expected to be rolled out to select markets
throughout the year.
The launch follows trivago’s acquisition of weekend.com in
January. The company has since integrated weekend.com’s
content, focused on inspirational weekend getaway packages, into
its own platform.
Recent research from trivago reveals that activities and hobbies
are increasingly important in choosing breaks and getaways:
‘discovering new things’ was the number one travel inspiration for
British consumers, and of those who have picked up a new hobby
during the pandemic (56%), more than half (54%) say that it’s at
least somewhat likely that they will pick a trip connected to a new
hobby once the pandemic ends.
To learn more, visit trivago.com.
# # #
About trivagotrivago is a leading global hotel
search platform focused on reshaping the way travelers search for
and compare hotels and alternative accommodations. Incorporated in
2005 in Düsseldorf, Germany, the platform allows travelers to
make informed decisions by personalizing their hotel search and
providing them access to a deep supply of hotel information and
prices. trivago enables its advertisers to grow their businesses by
providing access to a broad audience of travelers via its websites
and apps. As of December 31, 2020, trivago has established 54
localized platforms connected to over 5.0 million hotels and
alternative accommodations, in over 190
countries.
Contact:Press Contact: Stephanie
Lowenthalstephanie.lowenthal@trivago.com
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