Trivago Collaborates with TUI to Offer New Activities Feature
April 27 2021 - 9:00AM
Travelers Will Have Access to more than 55,000
Experiences in over 100 Countries
DÜSSELDORF, GERMANY – April 27,
2021 – trivago, a leading global accommodation search
platform, announced today a collaboration with TUI Group, the
world’s leading tourism group, to provide trivago users with direct
access to more than 55,000 excursions, activities and tickets. As
trivago’s activities partner, TUI will power the new ‘Activities’
section on the trivago website.
trivago users will have direct access to a diverse portfolio of
experiences, from guided tours and tickets for world renown
landmarks and attractions, such as the One World Observatory,
Colosseum and Harry Potter Studios, to unique activities, including
sunset stadium climbs and double-decker bus dining. The majority of
experiences will have immediate email confirmation and can be
cancelled up to 24 hours before they start, offering peace of mind
when booking.
“As we continue to diversify beyond the classic accommodation
metasearch, we are excited to roll out our new ‘Activities’
offering in partnership with TUI,” said Axel Hefer, trivago CEO.
“As we emerge from the pandemic, we see a great desire to travel
and experience life again. Along with our core offering, we will
now offer customers a wealth of opportunities to get out and
adventure again, no matter their interests or locations.”“trivago
is one of the world’s leading online travel businesses and we are
extremely proud to be the Activities partner,” said David Schelp,
CEO of TUI Musement, the Tours & Activities division of TUI
Group. “As travel returns there will be pent up demand for new
experiences, with tours and activities no longer an add-on, but a
key element of the customer’s overall vacation decision-making
process. The digital solution we have provided to trivago helps
meet this demand through enabling customers to conveniently access
the best experiences around the world.”
The ‘Activities’ offering is currently available in the United
Kingdom, United States, France, Germany, Russia, Spain, Italy,
Portugal, Netherlands, Poland, Denmark, Sweden, Norway and
Finland.
About trivagotrivago is a leading global hotel
search platform focused on reshaping the way travelers search for
and compare hotels and alternative accommodations. Incorporated in
2005 in Düsseldorf, Germany, the platform allows travelers to
make informed decisions by personalizing their hotel search and
providing them access to a deep supply of hotel information and
prices. trivago enables its advertisers to grow their businesses by
providing access to a broad audience of travelers via its websites
and apps. As of December 31, 2020, trivago has established 54
localized platforms connected to over 5.0 million hotels and
alternative accommodations, in over 190
countries. About TUI
MusementTUI Musement is a leading Tours & Activities
business that combines a scalable digital platform with local
service delivery in more than 140 countries worldwide.
Available in all major holiday and city destinations to travellers
around the world, including the 28 million annual TUI customers,
there are currently more than 170,000 experiences, including
excursions, activities, tickets and transfers. These are
distributed through the Musement and TUI websites and apps, and B2B
partners, including the world's leading OTAs, tour operators,
cruise lines and travel companies. TUI Musement is one of the major
growth areas of TUI Group. About TUI
Group TUI Group is the world's leading tourism group
and operates worldwide. The Group is headquartered in Germany.
TUI's share is listed on the FTSE 250, the benchmark index of the
London Stock Exchange, and on the Regulated Unofficial Market in
Germany. The TUI Group offers integrated services from a single
source for its 28 million customers, 21 million of them in the
European national companies. The entire tourism value chain is
covered under one roof. This includes over 400 hotels and resorts
with premium brands such as RIU, TUI Blue and Robinson and 15
cruise ships, from the MS Europa and the MS Europa 2 in the luxury
class and expedition ships to the Mein Schiff fleet of TUI Cruises
and cruise ships at Marella Cruises in Great Britain. The Group
also includes leading tour operator brands and online marketing
platforms across Europe, five airlines with more than 100 modern
medium and long-haul aircraft and over 1,000 travel agencies. In
addition to expanding its core business with hotels, cruises via
successful joint ventures and activities in holiday destinations,
TUI is increasingly focusing on the expansion of digital platforms.
The Group is transforming itself into a digital
company. Global responsibility for sustainable economic,
ecological and social action is at the core of our corporate
culture. The TUI Care Foundation, initiated by TUI, focuses on the
positive effects of tourism, on education and training and on
strengthening environmental and social standards with projects in
25 countries. It thus supports holiday destinations in their
development. The globally active TUI Care Foundation initiates
projects that create new opportunities for the next generation.
Media Contacts: Stephanie
Lowenthalstephanie.lowenthal@trivago.com
Magnus Hüttenberend magnus.huttenberend@tui.se
Forward looking statementsThis press release
contains certain forward-looking statements. Words, and variations
of words such as "believe," "expect," "plan," "continue," "will,"
"should," and similar expressions are intended to identify our
forward-looking statements. These forward-looking statements
involve risks and uncertainties, many of which are beyond our
control, and important factors that could cause actual events and
results to differ materially from those in the forward-looking
statements. For additional information factors that could affect
our forward-looking statements, see our risk factors, as they may
be amended from time to time, set forth in our public filings with
the Securities and Exchange Commission. We disclaim and do not
undertake any obligation to update or revise any forward-looking
statement in this press release, except as required by applicable
law or regulation.
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