PORTLAND, Ore. and OAKLAND, Calif., Oct. 7, 2021
/PRNewswire/ -- Today, in a continuation of its ongoing
mission to help End Plastic Waste, adidas has introduced its
Choose to Give Back program aimed at helping to extend the
lifecycle of sports performance & lifestyle apparel and
footwear. Leveraging thredUP's (NASDAQ: TDUP)
Resale-as-a-ServiceⓇ (RaaSⓇ) platform and expertise, the program
will invite consumers to send used product from any brand back to
adidas via the adidas Creator's Club app to be reused
or resold.
adidas' Choose to Give Back program enabled by thredUP's
Resale-as-a-Service promotes a more circular product
lifecycle.
The fashion industry is one of the world's biggest
polluters. An estimated 36B clothing
items are thrown away in the US each year, 95%* of which can be
reused. The textiles industry relies mostly on non-renewable
resources – and with low usage rates and low levels of recycling,
this linear system creates a massive footprint and applies pressure
on the world's resources.
"We believe that great performance
shouldn't come at the cost of the environment.
That's why we're committed to
establishing a circular future for sportswear, and with the
Choose to Give Back program are helping people to see new
possibilities to give old gear new life," explains Katja Schreiber, adidas SVP of
Sustainability.
By giving used clothes and shoes the opportunity to be reused or
repurposed by someone new, adidas hopes to create a circular
product lifecycle.
"adidas has a reputation for driving innovative, sustainable
solutions globally, and thredUP is thrilled to support their latest
initiative to encourage more circular habits among consumers," said
Pooja Sethi, Senior Vice President
and General Manager of Resale-as-a-Service (RaaS) at thredUP. "By
enabling resale at scale with customizable solutions for leading
brands and retailers, we're keeping high-quality clothes in use
longer and fighting fashion waste."
Initially launched within the adidas Creators Club app to
members on October 7, the program is
rolling out more widely online and in stores in early 2022. To
participate, consumers can generate a Clean Out Kit prepaid
shipping label through the app and use it to send apparel and
accessories across any brand or category, including their used
sports gear in – from its running shoes to soccer jerseys or other
performance apparel. If an item is not in a condition to be
resold it will go through thredUP's select network of textile reuse
partners. In exchange for sending in their old gear Creator Club
members will earn rewards.
Choose to Give Back is the latest of many sustainability
initiatives from adidas – including a low-carbon shoe collaboration
with Allbirds, Stan Smith Mylo: made
with mycelium, the root structure of mushrooms and Made to be
Remade shoes – expanding the limits of human
possibilities, including and uniting people in sport and
helping to create a more sustainable world. The brand is
also working towards a goal of Carbon Neutrality across all
North America facilities by 2025,
including retail stores, distribution centers, and employee
offices.
"The end of one thing is the beginning of the next.
This is the beginning of a more responsible future by keeping gear
in play to help end plastic waste," added Katja Schreiber.
About adidas
adidas' sustainability mission is to help
End Plastic Waste through forging partnerships and developing
product innovations that either: use recycled materials, are made
to be remade or are made with nature. adidas has set big goals for
the coming years: only using recycled polyester in every product
where a solution exists from 2024, 15% carbon footprint per product
reduction by 2025, 30% carbon footprint reduction by 2030 (compared
to 2017) and carbon neutrality by 2050. For more information visit:
adidas.com/sustainability
About thredUP
thredUP is transforming resale with
technology and a mission to inspire a new generation of consumers
to think secondhand first. By making it easy to buy and sell
secondhand, thredUP has become one of the world's
largest resale platforms for women's and
kids' apparel, shoes and accessories. Sellers love
thredUP because we make it easy to clean out their closets and
unlock value for themselves or for the charity of their choice
while doing good for the planet. Buyers love shopping value,
premium and luxury brands all in one place, at up to 90% off
estimated retail price. Our proprietary operating platform is the
foundation for our managed marketplace and consists of distributed
processing infrastructure, proprietary software and systems and
data science expertise. In 2018, we extended our platform with
thredUP's Resale-As-A-Service (RaaSⓇ), which
facilitates modern resale for a number of the world's
leading brands and retailers. thredUP has processed over 125
million unique secondhand items from 35,000 brands across 100
categories. By extending the life cycle of clothing, thredUP is
changing the way consumers shop and ushering in a more sustainable
future for the fashion industry.
*thredUP 2021 Resale Report
Contact:
Christina Schultz
media@thredup.com
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SOURCE thredUP