TechTarget Announces Second Annual Partner Marketing Visionaries Summit on March 12-13, 2024
February 15 2024 - 2:05PM
Business Wire
Virtual event, new LinkedIn Group and expanded services
showcase TechTarget’s continued commitment to supporting the needs
of the technology Partner Marketing community
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and marketing services today
announced the second annual Partner Marketing VisionariesTM Summit,
a 2-day virtual event taking place March 12-13. Featuring 12
sessions and a speaker lineup of 30+ Partner Marketing executives
from leading technology companies like Amazon Web Services, NVIDIA,
Google Cloud and Microsoft, this summit will deliver expert
insights to help Partner Marketers tell a differentiated “better
together” story, build pipeline with and through partners and prove
Partner Marketing’s impact to the business.
“Technology companies are focused on partner-led growth now more
than ever and, in parallel, the landscape is becoming more crowded,
complex, and competitive,” said Michael Latchford, General Manager
& Vice President, Strategic Alliances & Partner Marketing
Services, TechTarget. “To capitalize on emerging opportunities and
thrive in this rapidly evolving environment, Partner Marketers need
to be at the top of their game. But there is a lack of resources to
help them navigate change, understand current market trends,
leverage best practices, and connect with like-minded
professionals.”
To support these needs, TechTarget established Partner Marketing
Visionaries – a practitioner-led community designed to help
technology Partner Marketers hone their craft and achieve success
for themselves, their programs and their companies – in 2021. To
complement the 2024 Summit and popular Partner Marketing
Visionaries discussion series, TechTarget is launching a new
Partner Marketing Visionaries LinkedIn Group that provides a
much-needed space for Partner Marketers to share their expertise,
access practical advice and engage directly with their industry
peers.
“In today’s uncertain economic climate, Partner Marketing teams
are under more pressure than ever to hit aggressive partner revenue
targets while proving their impact to the executive team,” said
Steven Niemiec, Chief Operating Officer, TechTarget. “The Partner
Marketing Visionaries community, coupled with our investment in
building out our dedicated Partner Marketing Services team and
tailored offerings, demonstrates our ongoing commitment to helping
companies successfully drive growth with and through their partner
ecosystems.”
To meet the unique needs of technology Partner Marketers,
TechTarget now offers a comprehensive suite of turnkey services for
Partner Marketing strategy, content, and demand:
- Strategy Services: TechTarget delivers access to market
research and guidance from Enterprise Strategy Group (ESG) analysts
to help Partner Marketers understand industry trends and buyer
behaviors, hone a differentiated “better together” story, and align
around an effective joint go-to-market strategy
- Content Services: From top-of-funnel assets to later
stage resources, TechTarget delivers expert-crafted content to help
Partner Marketers engage key stakeholders during every stage of the
buying journey.
- Demand Services: Whether they are launching a joint
campaign with a strategic partner or driving partner-led demand at
scale, TechTarget offers a comprehensive suite of services to help
Partner Marketers build awareness, generate leads, nurture
prospects, and create pipeline.
For more information on Partner Marketing Visionaries Summit
2024, please click here. For details on the newly-launched Partner
Marketing Visionaries Community LinkedIn Group, please click here.
To learn more about TechTarget Partner Marketing Services, please
click here.
About TechTarget
TechTarget (Nasdaq: TTGT is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and 1,000+ channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2024 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Partner Marketing
Visionaries is a trademark of TechTarget. All other trademarks are
the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240215609158/en/
Media Inquiries Garrett Mann Vice President, Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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