APAC’s Best in Data-Driven Marketing and Sales Honored with TechTarget Archer Awards
September 25 2023 - 10:30PM
Business Wire
Six winners across the region stand out for their use of data to
power customer and prospect engagement
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and marketing services, honored
noteworthy technology marketing and sales leaders across Asia
Pacific (APAC) with its 2023 Archer Awards. Each of the winners is
fueling highly successful marketing and sales initiatives
leveraging real Prospect-Level IntentTM data .
“Intent data is essential for the modern marketer and sales
professional to focus their efforts on the right accounts and to
influence all members of the buying team,” said Michael Cotoia,
CEO, TechTarget. “This select group of organizations are taking the
smart approach. The winners are using intent data to power a wide
array of digital advertising, demand gen, content marketing and
sales engagement programs that are delivering a significant impact
to their businesses.”
The Archer Awards, now in its fourth year, recognizes
achievements across North America, Europe and Asia Pacific.
“It’s incredibly rewarding to showcase great work across our
region,” said Jon Panker, Managing Director APAC, TechTarget. “The
Archer Awards celebrate outstanding examples of the innovations in
this part of the world that often go unheralded.”
2023 Archer Award APAC Winners
- Digital Marketer of the Year – CrowdStrike APJ
- Digital Team of the Year – Cloudflare APJC
- Priority EngineTM Marketing Team of the Year – DocuSign
APJ
- Priority Engine Sales Team of the Year – Okta APAC
- Best Demand Generation Program – Palo Alto Networks
JAPAC
- Best Multimedia Program – Hewlett Packard Enterprise
APJ
To learn more about TechTarget customer success, visit
https://www.techtarget.com/customer-success/.
About The Archer Awards
TechTarget developed the Archer Awards to annually recognize
innovative customers: sales and marketing leaders who demonstrate
data-driven excellence and are driving remarkable results in
partnership with TechTarget.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,100+ channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget and
Priority Engine and Prospect-Level Intent are trademarks of
TechTarget. All other trademarks are the property of their
respective owners.
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Media Inquiries Garrett Mann Vice President of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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