NEW YORK, Oct. 31, 2019 /PRNewswire/ -- Synchronoss
Technologies, Inc. (NASDAQ: SNCR), a global leader and
innovator of cloud, messaging, digital and IoT products,
and WeAre8, a platform that provides the infrastructure for
brands and individuals to build relationships at scale, today
announced a new partnership that is poised to radically disrupt
traditional brand advertising. Together, they are creating a
revolutionary channel for brands to create and deliver personalized
mobile marketing campaigns that drive results and consumer
interaction through the direct sponsorship of consumers. The
collaboration will provide a highly scalable pathway to deliver
massive benefits to brands consumers, and operators.
WeAre8, which provides a transparent program for consumer voices
to be heard and a simple way to make money and have a positive
social impact every day, will leverage Synchronoss' Rich
Communications Services (RCS)-based advanced messaging platform to
give brands this channel to develop direct relationships with
individual consumers through their mobile devices. Through
personalized, immersive RCS-enabled messaging, consumers will have
the opportunity to get sponsored directly by brands and leverage
their voices in a way that enables them to be compensated for
consuming, sharing or creating high-quality branded content.
"What we're doing here with WeAre8 is radical disrupting how the
advertising and marketing industry interacts with consumers," said
Mary Clark, Chief Marketing Officer
and Chief Product Officer, Synchronoss. "Brands today understand
that consumers are increasingly tuning out traditional,
interruptive advertising and that mobile digital interactions have
become the preferred form of interaction and communication for the
vast majority. The channel we're building on a foundation of
RCS-enabled messaging will provide the completely new way that
brands require to directly reach those who matter the most – their
customers."
Clark added that this new consumer channel also delivers
benefits to mobile network operators who are eager to capitalize on
advanced messaging.
"Mobile network operators will play a key role in bringing
together consumers, content and global brands through advanced
messaging. Utilizing the power of the WeAre8 opt-in data engine,
this new advertising channel not only will revolutionize how
subscribers and global brands interact, it also will provide
operators with significant new revenue opportunities, the ability
to maintain control of the messaging ecosystem and deeper
subscriber relationships," Clark said.
Synchronoss' leading RCS-based Advanced Messaging
Platform transforms traditional SMS messaging into a rich and
interactive experience, working across operating systems and
devices. Unlike traditional text messaging, for example, that
restricts the size and types of attachments, RCS-powered messaging
gives subscribers and brands the ability to easily add advanced
multimedia capabilities to their text messages, including
high-resolution photos, audio recordings, videos and GIFs, and
share personalized messages.
WeAre8's platform was built to usher in a future where
brands fuel and fund the lives of their consumers while making a
significant social impact, shifting the earnings from global
marketing spend back to the real people who give brands power.
"Our partnership with Synchronoss utilizes RCS technology in a
way that goes far beyond connecting with friends to put the
individual at the heart of the advertising and marketing
ecosystem," said Sue Fennessy,
Founder and CEO of WeAre8.
"Today, billions of advertising dollars go directly to social
media and tech companies for ads that are served to people with no
reward. Consumers are forced to watch advertising as an
interruption to their entertainment. Our united technologies will
shift the earnings from global marketing spend back to the real
people who give brands power by recognizing and paying them for
their time. Through the power of RCS messaging, millions of people
will be empowered to make money by being paid for their time and
interaction with the brands they love and support by opting into
individual brand sponsorship relationships via their mobile phones,
giving them the ability to earn money that will help subsidize
their lives and their mobile phone bills," Fennessy said.
To learn more about the Synchronoss Advanced Messaging Platform,
visit the Synchronoss website. To learn more about how WeAre8
empowers brands and consumers, visit the WeAre8 website.
About Synchronoss
Synchronoss (NASDAQ: SNCR) transforms the way companies create new
revenue, reduce costs and delight their subscribers with cloud,
messaging, digital and IoT products, supporting hundreds of
millions of subscribers across the globe. Synchronoss' secure,
scalable and groundbreaking new technologies, trusted partnerships
and talented people change the way
Technology-Media-Telecommunications customers grow their business.
For more information, visit us at www.synchronoss.com
About WeAre8
The WeAre8 platform, fueled by a powerful data/AI engine, provides
the infrastructure for brands and individuals to build
relationships at scale. Through WeAre8, brands use micro-targeting
to identify and sponsor people who collectively become their most
powerful media channel. Individuals who accept sponsorships are
compensated for sharing or creating high-quality branded content.
To learn more about WeAre8 for brands, visit our brand
website.
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SOURCE WeAre8