British American Tobacco Selects Synchronoss Digital Experience Platform to Speed Delivery of Highly Optimized Customer Journ...
October 31 2019 - 8:30AM
Synchronoss Technologies, Inc. (NASDAQ:SNCR), a global leader and
innovator of cloud, messaging, digital and IoT products, today
announced that it is launching a multi-country pilot of the
Synchronoss Digital Experience Platform (DXP) for British American
Tobacco (BAT), a leading, multi-category consumer goods company
providing tobacco and nicotine products to millions of adult
consumers around the world.
The Synchronoss DXP solution will provide BAT with a toolkit of
capabilities that vastly simplifies IT delivery, giving BAT the
capacity to quickly design, deploy, manage and optimize customer
journeys while providing a unified experience across all its owned
retail locations.
“Synchronoss’ DXP will give us the insights, flexibility and
speed required to create highly optimized guided customer journeys
that will not only deliver additional value for our customers but
also maximize our revenue,” said Jean-Francois Parent, Global Head
of Own Retail & New Channels at British American Tobacco. “At
the same time, DXP will help ensure that our global adult customers
can count on a consistent experience as they explore our products –
including when they are interacting with an in-store tablet and one
of our sales team members.”
The pilot will be deployed for three months across 25 BAT retail
locations in Europe: 10 stores in Poland, 9 stores in the UK and 6
stores in Germany.
Chris Hill, SVP Digital Transformation, Synchronoss, said, “Our
Synchronoss Digital Experience Platform provides BAT with both the
intelligence and the technical capabilities it needs to put in
place a best-in-class customer retail experience that delivers
exceptional value to both its customers and the company’s bottom
line.”
To learn more about the Synchronoss Digital Experience Platform,
visit the Synchronoss website.
About SynchronossSynchronoss (NASDAQ:SNCR)
transforms the way companies create new revenue, reduce costs and
delight their subscribers with cloud, messaging, digital and IoT
products, supporting hundreds of millions of subscribers across the
globe. Synchronoss’ secure, scalable and groundbreaking new
technologies, trusted partnerships and talented people change the
way Technology-Media-Telecommunications customers grow their
business. For more information, visit us at www.synchronoss.com
Contact:
Media:North America:Diane RoseCCgroupM: +1 202-350-2469E:
synchronoss@ccgrouppr.com
International:Anais Merlin CCgroupT: +44 (0)203 824 9219E:
synchronoss@ccgrouppr.com
Investor: Joe Crivelli Synchronoss 908-566-3131
investor@synchronoss.com
Synchronoss Technologies (NASDAQ:SNCR)
Historical Stock Chart
From Mar 2024 to Apr 2024
Synchronoss Technologies (NASDAQ:SNCR)
Historical Stock Chart
From Apr 2023 to Apr 2024