Starbucks Backs Restaurant Tech Company in Creation of End-to-End Digital Platform for Restaurant Industry
July 22 2019 - 4:05PM
Business Wire
- Starbucks to license technology to Brightloom – formerly eatsa
– taking equity stake and seat on the tech company’s board of
directors
- Integration to enable best-in-class digital solutions to be
available for restaurants through Brightloom, revolutionizing the
digital experience for customers
- Brightloom will make available cloud-based software solutions
to Starbucks global license partners
Today, Starbucks Coffee Company (NASDAQ: SBUX) announced a deal
with Brightloom (formerly eatsa), a San Francisco and Seattle tech
company that is working to create a best-in-class end-to-end
digital customer experience platform for the restaurant
industry.
Starbucks is granting Brightloom a software license to select
components of Starbucks proprietary digital flywheel software. In
connection with the licensing agreement, Starbucks will take an
equity stake in Brightloom and receive a seat on the company’s
board of directors.
Brightloom will combine its existing technology assets with
software licensed from Starbucks industry-leading digital flywheel.
The combination will lead to the development of a cloud-based
software solution for the restaurant industry that will connect
customers to their favorite restaurant brands – particularly
valuable given the recent hypergrowth of mobile ordering and 3rd
party delivery platforms.
Brightloom plans on making available the software solutions to
Starbucks global license partners and will open this platform up to
the entire restaurant industry of merchants. Starbucks will
continue to drive software development of the Starbucks digital
flywheel for all its company operated markets.
“We’re delighted to partner with Brightloom and drive a broad
innovation agenda that extends relevant customer experiences from
brick-and-mortar to a digital-mobile customer connection,” said
Kevin Johnson, ceo of Starbucks. “At Starbucks, we have experienced
first-hand the power that comes through digital customer
connections that are relevant to the customer. The results we've
seen in customer loyalty and frequency within our digital ecosystem
speak for themselves, and we're excited to apply these innovations
toward an industry solution that elevates the customer experience
across the restaurant industry.”
More details on the agreement and Brightloom’s platform offering
can be found here.
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