BALTIMORE, July 17, 2019 /PRNewswire/ -- STIRR, a free,
ad-supported linear channel streaming service with access to live
local news, fan favorite TV shows and digital-first content brands
in the US, is thrilled to announce that since launching six months
ago, it has reached one million app downloads. Owned by Sinclair
Broadcast Group (Nasdaq: SBGI), the streaming service has
experienced continuous audience growth, largely due to its focus on
providing viewers across the country with unparalleled access to
live local news and a lineup of free linear TV channels.
"We launched STIRR with the base premise that all of the
national OTT services were ignoring the value of local programming,
and in particular live local news," said Christopher Ripley, Sinclair's President and
CEO. "Hitting the 1 million download milestone, combined with the
immediate success of the STIRR City channel, has confirmed our
strategy, creating the foundation for continued growth. We are
excited to be at the forefront of OTT, and believe STIRR will play
an important role in the streaming future of local broadcast
TV."
Anchored by the STIRR City channel, a new direct-to-OTT local
"independent TV station," STIRR is proving to be a game-changer in
the streaming space. The STIRR City channel features a 24/7 program
lineup based on an individual viewer's city, including live local
news, fan favorite syndicated TV shows, movies, sports and
city-focused lifestyle programming. Since launch, STIRR City has
been the most watched channel on the service, further cementing the
importance of live local news in the exploding OTT space. Alongside
the STIRR City channel, the service offers over 30 additional OTT
TV channels including Buzzr, Comet, Charge, Stadium, Dove Channel,
Dust, Con TV and Shout Factory.
As of July 16th,
STIRR's six month anniversary, the streaming service has
experienced steady growth across key metrics, including:
- One million App downloads
- 76% of downloads and 85% of viewership is through connected TV
devices (Roku, Fire TV, tvOS)
- Viewers on average watch STIRR twice a week (up 50% since
launch) for one hour at a time (up 200% since launch)
- STIRR City is the #1 most watched channel with live local
newscasts ranking as the #1 most watched program
Over the next six months, STIRR is on target to add 10 new
national channels as well as new STIRR City channels not covered by
the Sinclair Broadcast Group footprint. For more information on
STIRR, please visit, https://stirr.com/.
About STIRR
STIRR, a free, ad-supported linear TV
channel streaming service with access to some of the most popular
live local news, fan favorite TV shows and digital-first channel
brands.
About Sinclair Broadcast Group, Inc.
Sinclair is one
of the largest and most diversified television broadcasting
companies in the country. The Company owns, operates and/or
provides services to 191 television stations in 89 markets.
Sinclair is a leading local news provider dedicated to impactful
journalism with a local focus. The Company has multiple national
networks, live local sports production, as well as stations
affiliated with all the major networks. Sinclair's content is
delivered via multiple-platforms, including over-the-air,
multi-channel video program distributors, and digital platforms.
The Company regularly uses its website as a key source of Company
information which can be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.