Sinclair Broadcast Group’s “Sinclair Cares: Summer Hunger Relief” Initiative In Partnership with Feeding America® Wins Two Anthem Awards
February 23 2023 - 3:38PM
Business Wire
Awards Recognize Sinclair’s Social Impact
Work for Community Engagement and Fundraising
Sinclair Broadcast Group today announced Sinclair Cares:
Summer Hunger Relief, a 2022 fundraising campaign to help
provide meals to children and families across the U.S. in
partnership with Feeding America®, has won two Silver Anthem
Awards.
The Anthem Awards honor purpose and mission-driven work from
people, companies and organizations worldwide. Sinclair Cares was
honored with Silver Awards in the following categories:
- Humanitarian Action & Services Partnership or Collaboration
Community Engagement
- Humanitarian Action & Services Partnership or Collaboration
Fundraising
Through financial contributions to Feeding America, donations
from viewers provided nearly 2 million meals to children and
families, with funds going directly to the Feeding America food
banks in the donor’s local community. The campaign ran throughout
June and July, the months that are often the most challenging for
the families of 22 million children who rely on schools for their
meals and struggle to put food on the table in summer.
In addition to viewer support, Sinclair Cares: Summer Hunger
Relief was supported by a $25,000 donation from Sinclair as well as
public service campaigns airing across the company’s television
stations and properties. Several television stations and Sinclair’s
corporate leadership team also volunteered at local Feeding America
network food banks.
The National Desk (TND) and Sinclair’s local content centers, in
partnership with Feeding America, produced news content,
spotlighting ways to help kids stay nourished and healthy
throughout the summer months.
“When we established Sinclair Cares in 2020, our goal was to tap
into the strength of Sinclair to uplift organizations and inspire
audiences and employees to make a positive impact in their
communities. We are continually inspired by our local communities
who come together time and again to help those in need,” said Rob
Weisbord, Chief Operating Officer and President of Broadcast. “We
are thrilled our Sinclair Cares summer hunger relief campaign, and
the beneficial work done by Feeding America, has been recognized by
the Anthem Awards committee.”
“We are incredibly proud of the collaboration with Sinclair
Broadcast Group and the impact of this campaign inside of
communities,” said Jennifer Polk, Chief Marketing and Digital
Experience Officer at Feeding America. “From the start, the team at
Sinclair wanted to ensure that the campaign supported local
communities and that it highlighted the great work of food banks to
help children and families over the summer months. They are true
partners in our mission.”
For more about Feeding America and their nationwide commitment
to hunger relief, visit www.feedingamerica.org
For more information on Sinclair Cares, visit
https://sinclaircares.com/
About Sinclair Cares:
Sinclair Cares utilizes the strength of Sinclair Broadcast
Group’s properties to uplift organizations and inspire audiences
and employees to make a positive impact in their communities. A
company-wide initiative, Sinclair Cares mobilizes Sinclair
Broadcast Group’s assets to support various community and
charitable endeavors through financial assistance, volunteerism and
raising awareness of important topics through Sinclair’s media
platforms. Recent partnerships include Feeding America, Disabled
American Veterans (DAV), The American Red Cross and The Salvation
Army.
About Sinclair:
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified
media company and a leading provider of local news and sports. The
Company owns, operates and/or provides services to 185 television
stations in 86 markets affiliated with all the major broadcast
networks; owns Tennis Channel and multicast networks Comet, CHARGE!
and TBD; and owns and provides services to 21 regional sports
network brands. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program
distributors, and the nation’s largest streaming aggregator of
local news content, NewsON. The Company regularly uses its website
as a key source of Company information which can be accessed at
www.sbgi.net.
About Feeding America®
Feeding America® is the largest hunger-relief organization in
the United States. Through a network of more than 200 food banks,
21 statewide food bank associations, and over 60,000 partner
agencies, food pantries and meal programs, we helped provide 6.6
billion meals to tens of millions of people in need last year.
Feeding America also supports programs that prevent food waste and
improve food security among the people we serve; brings attention
to the social and systemic barriers that contribute to food
insecurity in our nation; and advocates for legislation that
protects people from going hungry. Visit www.feedingamerica.org,
find us on Facebook or follow us on Twitter.
Category: General
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230223005965/en/
Sinclair Broadcast Group: Jessica Bellucci,
jbellucci-c@sbgtv.com Feeding America: Zuani Villarreal,
zvillarreal@feedingamerica.org
Sinclair (NASDAQ:SBGI)
Historical Stock Chart
From May 2024 to Jun 2024
Sinclair (NASDAQ:SBGI)
Historical Stock Chart
From Jun 2023 to Jun 2024