Seacoast Announces Management Appointments
May 15 2019 - 4:01PM
Seacoast Banking Corporation of Florida (“Seacoast” or “the
Company”) (NASDAQ: SBCF) today announced the following refinements
to its management organization, effective immediately, continuing
to align its experienced leadership team with Seacoast’s long-term
strategies.
- Charles Shaffer, currently
Executive Vice President and Chief Financial Officer, has been
appointed Chief Operating Officer. Each of Seacoast’s business
units and related sales and marketing functions, led by Director of
Sales and Marketing, Jennifer Reissman, will report directly to
Shaffer, who will remain Chief Financial Officer.
- Jeffrey Lee, currently Executive
Vice President and Chief Marketing Officer, has been appointed
Chief Digital Officer, encompassing Seacoast’s comprehensive
technology, customer analytics, and digital activities.
- David Houdeshell, currently
Executive Vice President and Chief Risk Officer, has been appointed
Chief Credit Officer.
- Joseph Forlenza, currently
Executive Vice President and Chief Audit Executive, has been
appointed Chief Risk Officer.
Dennis S. Hudson, III, Seacoast’s Chairman and
Chief Executive Officer, said, “Over the past several years,
Seacoast’s successful execution of its balanced growth strategy has
transformed our bank. Comprising organic growth, disciplined
acquisitions and careful cost controls, our strategy has helped us
create significant shareholder value, outperforming peer market
indices over one-, two- and three-year time horizons, while earning
Seacoast a place last year on Fortune’s 100 Fastest Growing
Companies list and the S&P SmallCap 600 index.
“We believe our strategy will continue to serve
us well as we attain our Vision 2020 goals and further capitalize
on our strategic advantages, including Seacoast’s attractive
franchise in the state’s fastest growing markets, including West
Palm Beach, Orlando and Tampa, and our customer analytics platform,
which continues to be an important part of our value proposition.
As we continue to execute our robust business model, we will remain
committed to top-tier performance and will maintain our
conservative risk profile and discipline.
‘We have an experienced and highly talented
management team with the right skills and background to implement
our strategy. With today’s announcement, we are taking the
opportunity to further refine our management organization to
support the execution of our strategy. These refinements are
intended to further enhance Seacoast’s ability to deliver
shareholder returns by driving growth and profitability, while also
ensuring that our careful risk and expense management culture is
maintained. These changes also further enable me to maintain
diligent focus on our overall strategic direction and ensure
continued accountability for results. Our Board and I have
high confidence in each of our talented executives.”
- Charles Shaffer was appointed
Executive Vice President & Chief Financial Officer in January
2017. Previously, he led the Community Banking Group, beginning
October 2013; and served as Senior Vice President and Controller of
the Bank from 2005 to September 2013. As a key driver in the
Company’s efforts to modernize the Bank, Shaffer has broad
knowledge and experience across Seacoast’s businesses, and has been
instrumental in influencing Seacoast’s retail, business banking,
mobile, wealth, and non-branch distribution strategies, as well as
designing and working across the organization at all levels to
drive gains in growth and profitability.
- Jeffery Lee most recently served as
Executive Vice President and Chief Marketing Officer, responsible
for the integration of customer analytics, digital marketing, and
prospect marketing into Seacoast’s overall sales and marketing
function. Lee’s broader new role recognizes the increasingly
important role of Seacoast’s digital and customer analytics
platforms beyond marketing, and including cost efficiency and
driving profitability. Lee was appointed Senior Vice
President and Marketing/Digital Banking Executive in October 2013
after joining Seacoast in May of that year as Vice President,
Digital Project Manager, responsible for implementation of new
digital solutions. Lee has over 18 years of digital marketing
experience, including nine years with American Express, the last as
International Marketing Director, leading strategy development,
implementation and execution of online cross-sell
activities.
- David Houdeshell most recently
served as Executive Vice President and Chief Risk Officer. He will
now serve as Chief Credit Officer, ensuring strict management focus
on maintaining Seacoast’s disciplined credit culture, which we
consider an integral part of Seacoast’s value proposition.
Houdeshell has deep credit underwriting and management experience,
both at Seacoast and in his previous career. Before joining
Seacoast in 2010, Houdeshell served as Executive Vice President and
Credit Administrative Executive for The South Financial Group, a
commercial bank holding company, where he had oversight and
direction of credit administration, policy and procedure
development, credit monitoring, loan review, credit processes and
technology initiatives.
- Joseph Forlenza most recently
served as Executive Vice President and Chief Audit Executive.
Forlenza’s new role reflects his experience and expertise in the
important areas of risk and financial controls, and, along with
David Houdeshell, adds to Seacoast’s already strong senior
management risk review and control team. Forlenza joined
Seacoast in January 2017 from GE Capital, where he primarily served
as Managing Director and Chief Audit Executive of Treasury,
Commercial Lending and Real Estate. Prior to GE Capital, Forlenza
was a Managing Director with Citigroup’s Audit and Risk Review
organization where he served in several leadership roles, including
Chief Audit Executive, for Citigroup Global Markets Inc., its
registered broker dealer, and those associated with coverage of a
variety of capital markets businesses, support functions such as
market and liquidity risk management.
About Seacoast Banking Corporation of
Florida (NASDAQ: SBCF)Seacoast Banking Corporation of
Florida is one of the largest community banks headquartered in
Florida with approximately $6.8 billion in assets and $5.6 billion
in deposits as of March 31, 2019. The Company provides
integrated financial services including commercial and retail
banking, wealth management, and mortgage services to customers
through advanced banking solutions, and 50 traditional branches of
its locally-branded wholly-owned subsidiary bank, Seacoast Bank.
Offices stretch from Fort Lauderdale, Boca Raton and West Palm
Beach north through the Daytona Beach area, into Orlando and
Central Florida and the adjacent Tampa market, and west to
Okeechobee and surrounding counties. More information about the
Company is available at www.SeacoastBanking.com.
Dennis S. Hudson IIIChairman and Chief Executive
Officer(772) 288 6086denny.hudson@seacoastbank.com
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