SEATTLE, July 7, 2021 /PRNewswire/ -- This
Back-to-School season, kids are helping steer the virtual shopping
cart with greater influence over parents' purchasing decisions. For
Gen Z, this moment is an exercise in self-expression and personal
identity. A new trend report curated by online retailer Zulily –
informed by a survey of 1,000 kids nationwide – shows that kids are
not just dressing off the rack, they are taking Back-to-School
fashion into their own hands with personalization as the lead
theme.
"At Zulily, we're constantly focused on making Back-to-School
shopping easier and more fun for mom – this year, we talked
directly to the ones who are helping mom shop – her kids – and got
to the root of what's trending," said Kelly
Staponski, Director of Merchandising for Kids Apparel at
Zulily. "Kids are looking to shed the sweats they lived in
throughout the pandemic and express their personalities through
outfits that invite creativity and spark feelings of empowerment
and confidence at school."
The 2021 Back-to-School Fashion Forecast
According to
the survey, 99% of parents say it's at least somewhat important to
involve their kids in purchasing decisions when it comes to
Back-to-School shopping. Zulily's 2021 Back-to-School Fashion
Forecast put kids in the shopper's seat to identify three
emerging trends that show not just what kids are shopping for, but
why:
- Movers & Shakers – Kids are using style to help
them feel their best, and see style as a means to channel
confidence and boost performance at school. Ninety percent (90%) of
kids say being able to express their personal style helps them feel
more productive at school. Kids also say that fashion has a direct
impact on their moods, with happy, confident, and strong ranking as
the top moods kids feel when they're sporting a new outfit.
- Glue Guns & Glitter Bombs – It's not just about
feeling confident, but feeling creative. Kids are customizing their
clothes with glue guns, bedazzlers, scissors and more – to
create styles that are uniquely them. Seventy percent (70%) of kids
say they add personal touches to articles of clothing to make them
feel more distinctively special.
- Retro & Reimagined – Retro styles are back
(hello mom jeans!), and kids are turning to mom and dad for
inspiration. Sixty-four percent (64%) of kids aged 9 – 18 agree
that they love retro fashion and it inspires their daily school
outfits, and 59% of kids in that same age group say they have
raided their parents' closet for clothing. But they aren't quite
ready to throw it all the way back to the 60s or 70s. Nearly half
(47%) of kids say the 2010s were the coolest decade.
"In addition to apparel, expressing one's personality impacts
trends in Back-to-School accessories and supplies – practical and
personalized," said Sheila Nugent,
Director of Merchandising for Kids Accessories and DIY at Zulily.
"We've seen significant growth in the DIY category over the past
year, which is no surprise since kids want to demonstrate their
individuality. You'll see this trend of personalization when it
comes to kids' top three essential needs for school success: new
supplies, shoes and backpacks."
Inspiring Budding Fashion Designers – A Contest for
Kids
To give kids even more ownership over what they wear –
and bring to life fresh, unique new styles inspired by kids for
kids – Zulily is launching the Back-to-School #UniquelyZu
Contest that will give six kids a chance to be the trend setting
inspiration for an exclusive capsule collection.
Open now through July 31, 2021,
the contest calls on parents across the country to submit an
Instagram post on behalf of their kids ages 5 – 14, reflecting
their child's unique sense of design and fashion. Six inspiring
designs will be chosen to win a $6,000 Back-to-School prize package, and a bonus
opportunity for the winning parents and children to
participate in a design session with Zulily, providing creative
inspiration for an exclusive Zulily capsule collection to be
launched in 2022 that will range from swimwear to Back-to-School
styles.
For details on the contest, how to enter, and full terms and
conditions, visit Zulily.com.
The Zulily Back-to-School #UniquelyZu Contest and 2021
Back-to-School Fashion Forecast accompany the launch of Zulily's
latest Back-to-School Shop. With millions of unique outfit
combinations for kids available to mix and match, the shop invites
kids to customize, mix, match and express their individuality like
never before. Complete with must-have brands like adidas,
Crayola and S'well, the shop will be live through September 15, 2021.
Methodology
Survey conducted by OnePoll for
Zulily with a sample of 1,000 U.S. parents and their
children ages 5-18 in June 2021.
About Zulily®
Online retailer Zulily helps moms around
the world discover incredible deals and fresh style for themselves,
their families and their homes. Zulily launches thousands of
products at amazing values each day, curating personalized shopping
experiences that include apparel and footwear for the whole family,
toys, home décor, and so much more. Zulily's app uses compelling
video and imagery to bring more than 15,000 big name brands and
boutique finds to life on mobile.
Zulily is headquartered in Seattle,
Washington, with locations in Nevada, Ohio,
Pennsylvania, and China.
With expertise in technology, merchandising, creative production,
logistics, marketing, customer service, and more, Zulily team
members work together to deliver a fun and engaging shopping
experience that sparks discovery, connection and entertainment.
Zulily has passed millions in savings onto its customers since its
first sale in 2010. For more information visit
www.zulily.com.
Zulily, LLC is a wholly owned subsidiary
of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP),
which includes QVC®, HSN®, Zulily and the Cornerstone brands
(collectively, "Qurate Retail GroupSM"), as well as
other minority interests and green energy
investments. Qurate Retail Group believes in a Third Way
to Shop® – beyond transactional ecommerce or traditional
brick-and-mortar stores. In addition to being a world leader in
video commerce, Qurate Retail Group is among the top
ecommerce retailers in North
America (according to Digital Commerce 360) and is a leader
in mobile commerce and social commerce. For more information,
visit www.qurateretailgroup.com, or follow @QurateRetailGrp on
Facebook, Instagram or Twitter, or follow Qurate Retail
Group on YouTube or LinkedIn.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/zulily-launches-2021-back-to-school-fashion-forecast-a-new-trend-report-and-mom-shopping-guide-informed-by-kids-301327020.html
SOURCE Zulily