Pixelworks and TCL Communication Extend Partnership and Bring Superior Display Performance to New TCL 10 Pro, 10L and 10 5G S...
April 06 2020 - 9:01AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative
video and display processing solutions, today announced TCL
Communication has extended its collaboration with the Company to
further advance the display capabilities and performance of its
smartphone lineup. Building on the successful launch of TCL’s first
branded smartphone at IFA 2019, the partnership brings together the
display expertise and manufacturing leadership of TCL and 22 years
of video and display innovation at Pixelworks that has become
synonymous with best-in-class color, motion and clarity in
smartphone displays. The TCL 10 Pro, 10L and 10 5G are the first
phones developed under the extended partnership between the two
companies.
According to a 2019 study published by Cisco Systems, Inc.,
smartphones are projected to account for a staggering 50 percent of
global video consumption by 2022, up from just 23 percent in 2017.
As 5G enables mobile access to richer video and gaming content,
consumers will demand smartphones with more advanced,
high-performance displays that maximize the visual quality of video
and gaming content on advanced, HDR capable screens.
The extended partnership intends to address these challenges by
working closely together on end-to-end display performance
optimization that leverages Pixelworks’ portfolio of advanced
mobile processor and software technologies, HDR tone mapping,
SDR-to-HDR conversion, high-efficiency color calibration, sharpness
and contrast enhancement. In addition, the collaboration seeks to
advance ambient light and tone adaptive display features to
preserve overall picture quality and clarity in all kinds of
lighting environments, from ultra-low light to bright sunlight.
“We expect to bring several next-generation smartphones models
to market with TCL in this long-term partnership,” said Todd
DeBonis, President and CEO, Pixelworks. “This close collaboration
will enable more consumers to enjoy optimized visuals and video in
the palm of their hands with cutting-edge cinematic display
technologies from TCL and Pixelworks. We are excited to leverage
our 20 years of display innovation to bring a truly immersive
experience to TCL smartphones.”
“Our mission with TCL Mobile devices is to bring moments of
Display Greatness to our customers, and this collaboration with
Pixelworks builds on our internal expertise to make these display
experiences standout on our devices,” said Stefan Streit, General
Manager of Global Marketing for TCL Communication. “We look forward
to further developments alongside Pixelworks so that more consumers
can experience immersive HDR video with absolute color accuracy and
enhanced picture quality wherever they go.”
About TCL’s 10 Pro, 10L and 10 5G
SmartphonesThe recent launch of TCL’s 10 Pro, 10L and 10
5G are the first phones resulting from this extended partnership
and utilize a range of Pixelworks’ premium mobile display features
including:
- Industry-leading HDR Tone Mapping for
authentic, cinematic picture quality that exposes up to 1 billion
shades of color
- Real-time SDR-to-HDR conversion to enable an
HDR-like experience across virtually all video and gaming
content
- Picture Clarity Enhancements that include
superior contrast and sharpness that expose hidden details, with an
adaptive display that preserves image quality with changes in
ambient light
AvailabilityTCL’s 10 Pro, 10L and 10 5G
smartphones are anticipated to be commercially available beginning
Q2 2020.
About PixelworksPixelworks provides
industry-leading content creation, video delivery and display
processing solutions and technology that enable highly authentic
viewing experiences with superior visual quality, across all
screens – from cinema to smartphone and beyond. The Company has a
20-year history of delivering image processing innovation to
leading providers of consumer electronics, professional displays
and video streaming services. Pixelworks is headquartered in San
Jose, CA. For more information, please visit the company’s web site
at www.pixelworks.com.
About TCL Communication TCL Communication
Technology Holdings Limited (TCL Communication) designs,
manufactures and markets an expanding portfolio of mobile devices
and services worldwide through a comprehensive portfolio that
includes TCL and Alcatel branded products. Additionally, TCL
Communication is the brand owner, R&D developer and
manufacturing partner of Palm branded devices. The company’s
products are sold in more than 160 countries throughout North
America, Latin America, Europe, the Middle East, Africa and Asia
Pacific. Incorporated in Hong Kong, TCL Communication operates its
own manufacturing and R&D centers worldwide. For more
information, please visit http://www.tcl.com/global/en.html.
TCL is a registered trademark of TCL Corporation. All other
trademarks are the property of their respective owners. Alcatel is
a trademark of Nokia used under license by TCL Communication.
Palm is a trademark owned by TCL Communication and under license
by Palm Ventures Group through Wide Progress Global.
Pixelworks Investor Contact: Shelton Group
Brett L Perry P: 214-272-0070 E: bperry@sheltongroup.com
Pixelworks Media Contact:Agnes ToanPixelworks,
Inc.E: comms@pixelworks.com
TCL Communication Media
Contact:tclpress@tcl.com
Safe Harbor StatementThis
release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. These
statements may be identified by use of terms such as “begin,”
“continue,” “will,” “expect”, “believe,” “anticipate,” “projected,”
and similar terms or the negative of such terms, and include,
without limitation, statements about future global video
consumption and consumer demand, the number of next-generation
smartphones models that will be brought to market with TCL, and the
anticipated availability of such models. Such statements are based
on management's current expectations, estimates and projections
about the Company's business. These statements are not guarantees
of future performance and involve numerous risks, uncertainties and
assumptions that are difficult to predict. Actual results could
vary materially from those contained in forward looking statements
due to many factors, including, without limitation: our ability to
execute on our strategy; competitive factors; the success of our
products in expanded markets; current global health and economic
challenges, including the impact of COVID-19; and changes in our
target markets, including as to demand. More information regarding
potential factors that could affect the Company's financial results
and could cause actual results to differ materially from those
discussed in the forward-looking statements is included from time
to time in the Company's Securities and Exchange Commission
filings, including its Annual Report on Form 10-K for the year
ended December 31, 2019 as well as subsequent SEC filings.
The forward-looking statements contained in this
release are as of the date of this release, and the Company does
not undertake any obligation to update any such statements, whether
as a result of new information, future events or otherwise.
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