Pixelworks Display Processing Delivers Superior Visual Performance in TCL PLEX Smartphone
September 05 2019 - 7:03PM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of
power-efficient visual processing solutions, today announced that
its Iris processor is powering the TCL PLEX smartphone. Announced
at IFA in Berlin, the TCL PLEX utilizes a range of Pixelworks’
premium visual features including HDR10, SDR-to-HDR conversion,
sharpness and contrast enhancements and auto-adaptive display for
diverse lighting conditions. As the world’s second largest TV
manufacturer, TCL has collaborated with Pixelworks to bring a
market-leading TV experience to the new PLEX smartphone.
The TCL PLEX comes with an FHD+ display that sets the pace for
consumer value among mid-range smartphones by leveraging
best-in-class HDR10 technology from Pixelworks, enabling a “pocket
cinema” viewing experience for the widest selection of streaming
content.
The new TCL smartphone is built on a foundation of features
leveraging more than 20 years of Pixelworks display and video
processing innovation that was previously only available in big
screen TVs:
- Industry-leading HDR10 Tone Mapping for
authentic, cinematic picture quality that exposes up to 1 billion
shades of color
- Real-time SDR-to-HDR conversion to enable an
HDR-like experience across virtually all video and gaming
content
- Picture Clarity Enhancements that include
local contrast and sharpness enhancements, which expose hidden
details to deliver overall superior image quality
- TrueView™ Multi-adaptive Display for
optimal viewing across lighting conditions and ambient color tone
with modes that are optimized for Day Light View (DLV), Night View
and Reading Mode for increased eye comfort
“As a leader in large screen TVs, TCL’s re-entry into the
smartphone market was predicated on providing a unique value
proposition based upon differentiating features and performance
advantages that matter to consumers,” said Anthony Gioeli,
Executive Vice President and General Manager, Video Devices at
Pixelworks. “Pixelworks is proud to partner with TCL to enable the
PLEX smartphone’s superior display quality and outstanding visual
performance that will bring videos, gaming and photos to life in a
highly competitive mobile market.”
About PixelworksPixelworks provides
industry-leading content creation, video delivery and display
processing solutions and technology that enable highly authentic
viewing experiences with superior visual quality, across all
screens – from cinema to smartphone and beyond. The Company has a
20-year history of delivering image processing innovation to
leading providers of consumer electronics, professional displays
and video streaming services. Pixelworks is headquartered in San
Jose, CA. For more information, please visit the company’s web site
at www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo are registered trademarks
of Pixelworks, Inc. TrueView is a trademark of Pixelworks. All
other trademarks are the property of their respective
companies.
Investor Contact:Brett L PerryShelton GroupP:
214-272-0070E: bperry@sheltongroup.com
Media Contact:Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
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