Pervasive Software CTO Mike Hoskins to Present at the CDI-Americas Summit on August 9th
August 03 2006 - 9:00AM
PR Newswire (US)
Session Discusses Value of Comprehensive Data Profiling to Assess
Data Quality Across Disparate Data Sources AUSTIN, Texas, Aug. 3
/PRNewswire-FirstCall/ -- Pervasive Software(R) Inc. (NASDAQ:PVSW),
a global value leader in embeddable data management and integration
software, announced today that Mike Hoskins, chief technology
officer, will present on Wednesday, August 9th, 11:10 - 11:40 a.m.
(EDT), at the Customer Data Integration - Americas Summit to be
held at the Hyatt Harborside in Boston, Massachusetts. Pervasive
will also be exhibiting at the event in booth #1. The conference is
dedicated to leveraging a robust 360 degree view to deliver deeper
customer insight and drive new revenue. More information on the
conference may be found at http://www.iqpc.com/cgi-
bin/templates/document.html?topic=233&event=10367&document=75091&slauID=6&
In his presentation, titled "Dirty Data: The Dirty Little Secret of
CDI," Hoskins will explore the critical importance of a
comprehensive view of data profiling to assess data quality across
a range of data sources, formats and types. Attendees will gain
insight into best practices and technology approaches for data
profiling that help deliver a 360 degree view of the customer.
"Meaningful, actionable customer data depends on robust customer
data integration. Unfortunately, many otherwise successful customer
data integration initiatives have stumbled as a result of poor data
quality," says Mike Hoskins, CTO of Pervasive Software. "A
successful CDI strategy incorporates in-depth profiling of all
source data, custom forensics, and user-defined business rules
using automated processes and tools. The reality is that dirty data
is one of the biggest sources of cost and time overruns in CDI
projects, and smart organizations leverage smart data profiling to
avoid the pitfall." Mike Hoskins brings more than 20 years of
experience in developing and managing software companies to his
role as chief technology officer. He served as president of Data
Junction Corporation for 15 years prior to its acquisition in
December 2003 by Pervasive Software. As Pervasive's chief
technology officer, Hoskins champions Pervasive's technology
direction and evangelizes the company's industry-leading low-TCO
approach to data management and integration worldwide. He is a
widely respected thought leader in the integration industry, has
been published in a variety of publications, and speaks worldwide
on software as a service, ROI in the integration space, the 'last
mile of integration' and other topics in data management and
integration. Hoskins has completed numerous audiocasts and white
papers. The most recent audios include "Software as a Service
Primer," "Avoiding Potholes in The Last Mile of Integration" and
"Integration ROI: A Bottom Line Consideration." These and other
audios can be found at http://www.pervasive.com/resources/audios
Pervasive Software provides embeddable data integration software
that speeds the flow of data between applications and between
organizations. Combining robust technology and more than 20 years
of data integration expertise, Pervasive delivers a multi-purpose
integration platform that allows customers to re-use the same
software for integration scenarios that span data warehouses,
real-time application integration and data exchange with trading
partners. With more than 150 data and application connectors within
a single product, Pervasive helps customers achieve accelerated
ROI. In addition, Pervasive's technology and business model
supports low-cost adoption by non- programmers for small data
volumes all the way to complex, high volume multi- processor
implementations that handle millions of transactions. For more
information, visit http://www.pervasive.com/solutions . About
Pervasive Software Pervasive Software (NASDAQ:PVSW) provides
embeddable data management and integration software that helps
companies grow and extend the value of their data investments. For
more than two decades, Pervasive has delivered an enduring value
proposition and the best combination of performance, reliability,
functionality and connectivity. Today, Pervasive is leading its
chosen markets by defining and accelerating the inevitable
transition from high cost to high value. Pervasive's value is
proven by the size, diversity and loyalty of its customer base,
partners and channels. Tens of thousands of customers in virtually
every industry, in more than 150 countries, rely on Pervasive to
manage, integrate, analyze and secure their critical data. For
additional information, go to http://www.pervasive.com/ .
Cautionary Statement This release may contain forward-looking
statements, which are made pursuant to the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. All
forward-looking statements included in this document are based upon
information available to Pervasive as of the date hereof, and
Pervasive assumes no obligation to update any such forward-looking
statement. All Pervasive brand and product names are trademarks or
registered trademarks of Pervasive Software Inc. in the United
States and other countries. All other marks are the property of
their respective owners. Contact: Kim Daugherty Pervasive Software
512.231.6507 http://www.newscom.com/cgi-bin/prnh/20040503/PVSWLOGO
http://photoarchive.ap.org/ DATASOURCE: Pervasive Software Inc.
CONTACT: Kim Daugherty of Pervasive Software, Inc.,
+1-512-231-6507, or Web site: http://www.pervasive.com/
http://www.pervasive.com/solutions
http://www.pervasive.com/resources/audios
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