Perry Ellis International Signs New Licensing Agreement for Gotcha(R) Apparel in Europe
July 22 2008 - 4:47PM
Business Wire
Perry Ellis International (NASDAQ:PERY) announced today that it has
entered into a licensing agreement with TV Mania GMBH and Must
International Trading, PTE, Ltd. to design, manufacture and
distribute casual, snow and surf apparel for men, women, and
children under the Gotcha� brand. George Feldenkreis, Chairman and
Chief Executive Officer of Perry Ellis International, said: �We are
very excited about this agreement with TV Mania and Must
International Trading. Their knowledge of both the European market
and the surf lifestyle make them the ideal partner to re-launch
Gotcha in Europe. We look forward to an outstanding partnership.�
The line will be available throughout the European Union, as well
as in Switzerland, Turkey and Norway. The product will be sold at
various European department stores and specialized apparel chains,
beginning with the Spring �09 collection. �In light of the recent
changes we have made in our European operations, and after
carefully considering our options, we have decided to proceed with
this agreement, as it strengthens the Gotcha brand, while
maximizing our financial prospects,� Mr. Feldenkreis concluded. For
further information, please contact: David Ward Managing Director
Perry Ellis Europe Ltd, Tel: +44 (0)1376 502345 Fax: +44 (0) 1376
500733 Email: dward@perryellis.co.uk � � Geraud Marechal TV Mania
GMBH Tel: +33 1 4523 2825 Fax: +33 1 4247 1639 Email:
gmarechal@scemama-int.com About Perry Ellis International Perry
Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories, and fragrances. The Company's collection of dress and
casual shirts, golf sportswear, sweaters, dress and casual pants
and shorts, jeans wear, active wear and men's and women's swimwear
is available through all major levels of retail distribution. The
Company, through its wholly-owned subsidiaries, owns a portfolio of
nationally and internationally recognized brands including Perry
Ellis�, Jantzen�, Laundry� by Shelli Segal, C&C California�,
Cubavera�, Munsingwear�, Savane�, Original Penguin�, Grand Slam�,
Natural Issue�, Pro Player�, the Havanera Co. �, Axis�, Tricots St.
Raphael�, Gotcha�, Girl Star� and MCD�. The Company enhances its
roster of brands by licensing trademarks from third parties
including Dockers� for outerwear, Nike� and JAG� for swimwear, and
PING� and PGA TOUR� for golf apparel. Additional information on the
Company is available at http://www.pery.com. About Gotcha� Gotcha�
launched its first swim trunk line in 1978 from a Laguna Beach
garage. The company took the surf market by storm by creating
apparel that captured the individuality and athleticism of the
coastal beach culture. By 1982, Gotcha� was a household name to
surfers around the world. The brand made a major impact in the
market throughout the �80s and �90s, sponsoring two world-champion
surfers and dozens of top-ten contenders. PEI Licensing, Inc.
acquired the trademark in January 2006, helping the brand build
upon its strong domestic and international name recognition. Safe
Harbor Statement We caution readers that the forward-looking
statements (statements which are not historical facts) in this
release are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements are based on current expectations rather than historical
facts and they are indicated by words or phrases such as
"anticipate," "could," "may," "might," "potential," "predict,"
"should," "estimate," "expect," "project," "believe," "plan,"
"envision," "continue," "intend," "target," "contemplate," or
"will" and similar words or phrases or comparable terminology. We
have based such forward-looking statements on our current
expectations, assumptions, estimates and projections. While we
believe these expectations, assumptions, estimates and projections
are reasonable, such forward-looking statements are only
predictions and involve known and unknown risks and uncertainties,
and other factors that may cause actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements, many of which are beyond our control.
These factors include: general economic conditions, a significant
decrease in business from or loss of any of our major customers or
programs, anticipated and unanticipated trends and conditions in
our industry, including the impact of recent or future retail and
wholesale consolidation, the effectiveness of our planned
advertising, marketing and promotional campaigns, our ability to
contain costs, disruptions in the supply chain, our future capital
needs and our ability to obtain financing, our ability to integrate
acquired businesses, trademarks, tradenames and licenses, our
ability to predict consumer preferences and changes in fashion
trends and consumer acceptance of both new designs and newly
introduced products, the termination or non-renewal of any material
license agreements to which we are a party, changes in the costs of
raw materials, labor and advertising, our ability to carry out
growth strategies including expansion in international and direct
to consumer retail markets, the level of consumer spending for
apparel and other merchandise, our ability to compete, exposure to
foreign currency risk and interest rate risk, possible disruption
in commercial activities due to terrorist activity and armed
conflict, and other factors set forth in Perry Ellis
International's filings with the Securities and Exchange
Commission. Investors are cautioned that all forward-looking
statements involve risks and uncertainties, including those risks
and uncertainties detailed in Perry Ellis' filings with the SEC.
You are cautioned not to place undue reliance on these
forward-looking statements, which are valid only as of the date
they were made. We undertake no obligation to update or revise any
forward-looking statements to reflect new information or the
occurrence of unanticipated events or otherwise.
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