Partner Communications Announces New Organizational Structure & Leadership Team Designed to Support Comprehensive Communicati...
February 18 2010 - 2:37AM
Business Wire
Partner Communications Company Ltd. ("Partner" or "the
Company") (Nasdaq:PTNR)(TASE:PTNR), a leading Israeli mobile
communications operator announces today a comprehensive
organizational change that is designed to accomplish its strategy
of transforming from a pure cellular player into a comprehensive
communications service provider, as well as strengthening Partner's
customer-centric approach. The change is mainly driven by the trend
of convergence in communications services and by the increasing
complexity of products and customers' needs.
The new structure includes three modifications to the
organizational structure:
- The establishment of Private and
Business Customers Divisions - each of them incorporates all
aspects of customer care, including sales of a wide variety of
fixed and mobile products, customer services, technical support and
retention activities.
- The amalgamation of the current
Fixed Line Division into the new structure in order to maximize the
synergy between the fixed line and the mobile services and also
enlist existing sales channels to the new fixed services sale
efforts.
The consequent main changes in the leadership team, effective
March 1st 2010, are as follows:
- Mr. Erez Paz, who presently
serves as V.P of Marketing and Content, will lead the Private
Customers Segment Division;
- Mr. Gil Rosenfeld, who presently
serves as V.P of the Sales Division, will lead the Business
Customers Segment Division.
- Mr. Yacov Kedmi will be
appointed as Head of Marketing, Content and Growth Engines
Division. Mr. Kedmi is an international strategic marketing expert
who also served as the first V.P Marketing, Media and Content at
Partner.
- Mr. Eli Glickman, the Deputy
CEO, will lead and oversee the cross-company structural changes and
the amalgamation of the fixed line division into the new
organizational structure.
Mr. Chaim Beker, V.P of Operation and Logistics who joined the
Company in 1998, was part of the founding team and orchestrated key
processes throughout the years, has decided to retire at the age of
65. Mr. Beker will continue to serve as a V.P of Operation and
Logistics until his successor assumes responsibility.
Following a highly successful tenure of seven years in the
Company during which he served as CTO and then started up and led
the Fixed Line Division, Mr. Alon Berman has decided to pursue
other business and career opportunities. Mr. Berman will continue
to serve as V.P of the Fixed Line Division until the completion of
the division's amalgamation into the new organizational
structure.
Mr. David Avner, Partner's CEO, said today, "The new
organizational structure as well as the personnel changes mark the
completion of the first phase of the Company's strategic plan to
become a comprehensive communications service provider that was
announced approximately 12 months ago and will better position the
Company to implement and achieve its new corporate strategy and
financial goals. I am certain that this talented, professional and
seasoned management team will continue to leverage and maximize
Partner's value and assets created over the years."
Mr. Avner added: "I would like to take this opportunity to thank
my colleagues Mr. Chaim Beker, who was part of the founding team,
and Mr. Alon Berman, who served as a CTO during the deployment of
our 3G network and established our fixed line business, for their
enormous contribution to the unprecedented success of Partner. I
wish them success in their new endeavors. I would also like to
congratulate Mr. Kedmi for joining our leading team and also Mr.
Rosenfeld and Mr. Paz, for their new roles, wishing them a great
success".
Forward-Looking
Statements
This press release includes forward-looking statements within
the meaning of Section 27A of the US Securities Act of 1933, as
amended, Section 21E of the US Securities Exchange Act of 1934, as
amended, and the safe harbor provisions of the US Private
Securities Litigation Reform Act of 1995. Words such as "believe",
"anticipate", "expect", "intend", "seek", "will", "plan", "could",
"may", "project", "goal", "target" and similar expressions often
identify forward-looking statements but are not the only way we
identify these statements. All statements other than statements of
historical fact included in this press release regarding our future
performance, plans to increase revenues or margins or preserve or
expand market share in existing or new markets, reduce expenses and
any statements regarding other future events or our future
prospects, are forward-looking statements.
We have based these forward-looking statements on our current
knowledge and our present beliefs and expectations regarding
possible future events. These forward-looking statements are
subject to risks, uncertainties and assumptions about Partner,
consumer habits and preferences in cellular telephone usage, trends
in the Israeli telecommunications industry in general, the impact
of current global economic conditions and possible regulatory and
legal developments. For a description of some of the risks we face,
see "Item 3D. Key Information - Risk Factors", "Item 4. -
Information on the Company", "Item 5. - Operating and Financial
Review and Prospects", "Item 8A. - Consolidated Financial
Statements and Other Financial Information - Legal and
Administrative Proceedings" and "Item 11. Quantitative and
Qualitative Disclosures about Market Risk" in the form 20-F filed
with the SEC on April 27, 2009. In light of these risks,
uncertainties and assumptions, the forward-looking events discussed
in this press release might not occur, and actual results may
differ materially from the results anticipated. We undertake no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
About Partner
Communications
Partner Communications Company Ltd. ("Partner") is a leading
Israeli provider of telecommunications services (cellular,
fixed-line telephony and internet services) under the orange™
brand. The Company provides mobile communications services to over
3 million subscribers in Israel (as of December 31, 2009).
Partner’s ADSs are quoted on the NASDAQ Global Select Market™ and
its shares are traded on the Tel Aviv Stock Exchange (NASDAQ and
TASE: PTNR).
Partner is an approximately 45%-owned subsidiary of Scailex
Corporation Ltd. ("Scailex"). Scailex's shares are traded on the
Tel Aviv Stock Exchange under the symbol SCIX and are quoted on
"Pink Quote" under the symbol SCIXF.PK. Scailex currently operates
in three major domains of activity: 1) the sole import,
distribution and maintenance of Samsung mobile handset and
accessories products primarily to the three major cellular
operators in Israel; 2) distribution and sale of various
manufacturers' mobile handsets, accessories and provision of
maintenance services, through a chain of retail stores and booths
("Dynamic"), to end customers of Cellcom (as part of the
acquisition of the controlling stake in Partner, Scailex announced
to Cellcom the termination of the distribution agreement through
Dynamic, effective July 1, 2010 and On Jan 17, 2010 Scailex
announced the sale of Dymanic’s activity to Cellcom) and; (3)
management of its financial assets.
For more information about Scailex, see
http://www.scailex.com.
For more information about Partner, see
http://www.orange.co.il/investor_site.
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