Organigram Launches SHRED Tropic Thunder Jar of J’s (Jar of Joints) and Trailblazer SNAX Milk Chocolate Bars
March 02 2021 - 6:00AM
Business Wire
As part of its consumer-first product innovation strategy,
Organigram Holdings Inc. (“Organigram” or the “Company”) (TSX: OGI)
(NASDAQ: OGI), the parent company of Organigram Inc., a leading
producer of cannabis, is pleased to announce the launch of two new
additions to the Company’s recreational cannabis product portfolio:
SHRED Tropic Thunder Jar of Joints and Trailblazer SNAX Milk
Chocolate Bars.
“At Organigram, seeking out and acting upon consumer feedback is
a core element of our product development program,” said Greg
Engel, CEO, Organigram. “The addition of these new products to our
lineup of positively reviewed and most-searched brands – one
offering the decadence of world-class chocolate and the other, a
launch of an exceptional value product from the brand that we
believe has set a new standard in the pre-milled category – are a
direct response to the preferences our consumers have shared with
us.”
SHRED Tropic Thunder Jar of Joints
SHRED, Organigram’s high-quality, high-potency, pre-milled and
pre-shredded dried flower product has been the most searched
cannabis brand on the Ontario Cannabis Store (OCS.ca) website for
three consecutive months (November and December 2020 and January
2021).
Now, SHRED’s Tropic Thunder, a combination of strains with
citrus and tropical aromas featuring THC of 18% or more, is
available in a Jar of Joints, a convenient jar of 14 x 0.5g
pre-rolls.
In addition, the pre-rolls are packed with a two-way humidity
system to preserve their unique flavour profile and to help ensure
a fresh and flavourful packed product. Each pre-roll also has a
flush filter, optimizing airflow for a consistently smooth joint
draw.
Organigram’s investment in automation is further reflected in
its latest pre-roll machine which supports the production of a
large volume of precision-packed pre-rolls. Currently, the
equipment is producing approximately 25-30 pre-rolls per minute
with the potential for ongoing improvement. This machine reduces
our reliance on manual labour for pre-roll production, contributing
to operating efficiencies and will better support the production of
multi-pack pre-rolls which attract higher gross margins than
singles and have started to comprise a greater proportion of the
Company’s product portfolio aligned with consumer demand.
Trailblazer SNAX Milk Chocolate
Trailblazer SNAX is the only chocolate bar currently in market
in which cannabis is infused into a rich, creamy cacao filling in
the centre of the bar. This is enabled by a book-mold design which
is a hallmark of some of the world’s premiere chocolate producers.
The milk flavour joins two other Trailblazer SNAX flavours: mocha
and mint already in market.
The 42g Trailblazer SNAX bar features 10mg of THC, 90% pure THC
distillate and 38% cocoa, offering consumers a bold and creamy milk
chocolate experience.
Organigram’s investment in state-of-the-art equipment and
manufacturing processes means that each of the five sections of the
Trailblazer SNAX bar are filled separately, allowing for higher
accuracy of cannabinoid infusion per piece.
Both SHRED Tropic Thunder Jar of Joints and Trailblazer SNAX
Milk Chocolate Bars are available at select retailers.
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select and TSX
listed company whose wholly owned subsidiary, Organigram Inc., is a
licensed producer of cannabis and cannabis-derived products in
Canada.
Organigram is focused on producing high-quality, indoor-grown
cannabis for patients and adult recreational consumers in Canada,
as well as developing international business partnerships to extend
the Company's global footprint. Organigram has also developed a
portfolio of legal adult use recreational cannabis brands including
The Edison Cannabis Company, SHRED and Trailblazer. Organigram's
facility is located in Moncton, New Brunswick and the Company is
regulated by the Cannabis Act and the Cannabis
Regulations (Canada).
This news release contains forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “estimates”,
“intends”, “anticipates”, “believes” or variations of such words
and phrases or state that certain actions, events, or results
“may”, “could”, “would”, “might” or “will” be taken, occur or be
achieved. Forward-looking information involves known and unknown
risks, uncertainties and other factors that may cause actual
results, events, performance or achievements of Organigram to
differ materially from current expectations or future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information include
changes in consumer preferences, production efficiencies and
factors and risks as disclosed in the Company’s most recent annual
information form, management’s discussion and analysis and other
Company documents filed from time to time on SEDAR (see
www.sedar.com) and filed or furnished to the Securities and
Exchange Commission on EDGAR (see www.sec.gov). Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Although the Company believes that the assumptions and factors used
in preparing the forward-looking information in this news release
are reasonable, undue reliance should not be placed on such
information and no assurance can be given that such events will
occur in the disclosed time frames or at all. The forward-looking
information included in this news release are made as of the date
of this news release and the Company disclaims any intention or
obligation, except to the extent required by law, to update or
revise any forward-looking information, whether as a result of new
information, future events or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20210302005434/en/
For Investor Relations enquiries, please contact: Amy Schwalm
Vice President, Investor Relations Amy.Schwalm@organigram.ca (416)
704-9057
For Media enquiries, please contact: Marlo Taylor
mtaylor@gagecommunications.ca
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