NVIDIA RTX Ray Tracing-Accelerated Applications Available to Millions of 3D Artists and Designers This Year
March 18 2019 - 5:41PM
GPU Technology Conference
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NVIDIA today announced that the world’s
top 3D application providers — makers of the most important tools
for design and content creation — have adopted NVIDIA RTX™
ray-tracing technology in their upcoming product releases.
NVIDIA RTX brings their customers — over 9 million active
artists and designers — breakthroughs such as the ability to
interact with complex models and scenes with ray-traced lighting,
the industry’s fastest speed of rendering photorealistic images,
and new AI-based capabilities to speed the production process.
“When you’re designing a building or bringing a character to
life for your movie, the ability to visualize your creation with
correct lighting and accurate materials rather than a
low-resolution approximation dramatically improves your workflow,”
said Greg Estes, vice president of Developer Programs at NVIDIA.
“We’re thrilled with the broad industry adoption of NVIDIA RTX,
which speaks volumes on how real-time ray tracing is transforming
the 3D market.”
NVIDIA RTX is built on the NVIDIA Turing™ GPU architecture,
which features RT Cores, the industry’s first on-GPU hardware
designed specifically for ray tracing, and Tensor Cores for AI
acceleration. Launched at SIGGRAPH 2018, in less than a year NVIDIA
RTX has gained support from some of the world’s leading software
providers.
“Pixar artists already rely on NVIDIA ray tracing, and RTX more
than doubles the performance they will see. We’re excited to use
RTX on our upcoming films,” said Steve May, CTO of Pixar Animation
Studios.
“RTX technology is a game changer for our architectural
visualization pipeline,” said Gamma Basra, partner and head of
Visualization at Fosters+Partners. “We can iterate options to
ascertain the optimal design in real time without the need to wait
hours for the render to come back.”
Why Ray Tracing Is Important to Artists and
DesignersRay tracing simulates the behavior of light in
the physical world. It has been too computationally intensive to be
practical for artists to use in viewing their creations
interactively. This has forced them to compromise, viewing a
low-fidelity visualization while creating and not seeing the final
correct image until hours later after rendering on a CPU-based
render farm.
Now, instead of working with low-res approximations, NVIDIA RTX
technology allows artists and designers to interact with ray-traced
images that can be indistinguishable from photographs or interact
with complex models in real time. With the unprecedented 3D
application support for RTX technology, and availability of NVIDIA
RTX GPUs in the cloud, in the data center and on the desktop,
creators can get optimal performance in any studio workflow.
Leading visual effects studios are among the first to see the
value of NVIDIA RTX. ILM, Image Engine, MPC Film and Weta Digital
are at the forefront of bringing this new capability to
artists.
For architects and product design professionals who need
absolute realism to understand lighting conditions and how
different materials will affect the look of a design, adding
accelerated ray tracing to their preferred software applications
can have a profound impact. Leading companies working with RTX
include Cannon Design, Foster & Partners, Kohler and KPF.
The first software providers debuting acceleration with NVIDIA
RTX technology in their 2019 releases include:
- Adobe Dimension & Substance Designer
- Autodesk Arnold & VRED
- Chaos Group V-Ray
- Dassault Systèmes CATIALive Rendering &
SOLIDWORKS Visualize 2019
- Daz 3D Daz Studio
- Enscape Enscape3D
- Epic Games Unreal Engine 4.22
- ESI Group IC.IDO 13.0
- Foundry Modo
- Isotropix Clarisse 4.0
- Luxion KeyShot 9
- OTOY Octane 2019.2
- Pixar Renderman XPU
- Redshift Renderer 3.0
- Siemens NX Ray Traced Studio
- Unity Technologies Unity (2020)
Read what these partners and customers are saying about NVIDIA
RTX.
AvailabilityNVIDIA RTX technology is available
from every major cloud provider, workstation and server
manufacturer, system builder, and authorized distribution partner
around the world. Developers can leverage the benefits of RTX
through multiple APIs, including NVIDIA OptiX™, Microsoft DXR and
NVIDIA VKRay.
About NVIDIA NVIDIA’s (NASDAQ: NVDA) invention
of the GPU in 1999 sparked the growth of the PC gaming market,
redefined modern computer graphics and revolutionized parallel
computing. More recently, GPU deep learning ignited modern AI — the
next era of computing — with the GPU acting as the brain of
computers, robots and self-driving cars that can perceive and
understand the world. More information at
http://nvidianews.nvidia.com/.
For further information, contact:Gail LagunaSr.
PR Manager, Professional VisualizationNVIDIA
Corporation+1-408-386-2435glaguna@nvidia.com
Certain statements in this press release including, but not
limited to, statements as to: the availability of NVIDIA
ray-tracing applications by year end; the benefits, performance and
abilities of NVIDIA RTX and ray-tracing technology; the application
and software providers and Hollywood studios debuting and adopting
NVIDIA RTX in 2019; the rate at which RTX improves performance and
excitement to use it; the availability of NVIDIA RTX technology
from major cloud providers, workstation and server manufacturers,
systems builders and distribution partners; and adoption of RTX
technology by the world’s leading design and creation applications
along with leading customers in a variety of industries are
forward-looking statements that are subject to risks and
uncertainties that could cause results to be materially different
than expectations. Important factors that could cause actual
results to differ materially include: global economic conditions;
our reliance on third parties to manufacture, assemble, package and
test our products; the impact of technological development and
competition; development of new products and technologies or
enhancements to our existing product and technologies; market
acceptance of our products or our partners' products; design,
manufacturing or software defects; changes in consumer preferences
or demands; changes in industry standards and interfaces;
unexpected loss of performance of our products or technologies when
integrated into systems; as well as other factors detailed from
time to time in the most recent reports NVIDIA files with the
Securities and Exchange Commission, or SEC, including, but not
limited to, its annual report on Form 10-K and quarterly reports on
Form 10-Q. Copies of reports filed with the SEC are posted on the
company's website and are available from NVIDIA without charge.
These forward-looking statements are not guarantees of future
performance and speak only as of the date hereof, and, except as
required by law, NVIDIA disclaims any obligation to update these
forward-looking statements to reflect future events or
circumstances.
© 2019 NVIDIA Corporation. All rights reserved. NVIDIA, the
NVIDIA logo, NVIDIA OptiX, NVIDIA RTX, NVIDIA Turing and NVIDIA
VKRay are trademarks and/or registered trademarks of NVIDIA
Corporation in the U.S. and other countries. Other company and
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