SANTA CLARA, Calif.,
July 29, 2019 /PRNewswire/
-- Consumers who search for homes on realtor.com®
by city may now see branded content and listings from Local
ExpertSM agents, teams and brokers in their search
results and then again in their social media feeds, thanks to new
citywide branding opportunities through realtor.com®'s
Local ExpertSM.
With this new release, agents, teams and brokers can elevate
their brand to consumers on a citywide level as well as targeting
specific zip codes. Real estate professionals can customize ads
that showcase their current or sold listings with prominent
branding that displays in city and/or zip code searches on
realtor.com®. Local ExpertSM also targets
these potential buyers on social media with first-party
data exclusive to realtor.com®.
The city version of Local ExpertSM is available
in approximately 25,000 cities across the U.S.
"We're excited to expand our successful Local
ExpertSM branding program to the city level for brokers,
teams and agents, and the initial response has been very positive,"
said Deepak Thakral,
realtor.com® senior vice president, product management.
"It's just one more example of how realtor.com® is
helping real estate professionals compete in a rapidly changing
marketplace."
Since its initial launch in November
2018, Local ExpertSM has helped thousands of
agents and teams build their brand awareness with customized,
branded ads in targeted ZIP code searches on
realtor.com® and in home shoppers' social media
feeds.
According to the 2018 National Association of
Realtors®' Profile of Home Buyers and Sellers, 40
percent of recent home buyers said the most important factors when
choosing an agent were the agent's experience, reputation, or
knowledge of the neighborhood. Local ExpertSM helps
real estate professionals demonstrate their strengths in all of
these areas.
Agents, teams and brokers can use Local
ExpertSM to expand their visibility and awareness
with buyers who are looking for homes in their markets of expertise
and amplify their marketing tactics for their seller clients'
properties at the same time.
"Realtor.com® wants to make buying and selling homes
easier and more rewarding for consumers, agents and brokers alike,"
said Thakral. "Whether it's brand building tools like Local
ExpertSM, the means to capture, communicate, and connect
with leads through solutions like
ConnectionsSM Plus, or our broker concierge
service, realtor.com® is anticipating where the market
is headed and leveraging those insights to help connect consumers
with the real estate professionals who can help them achieve their
goals.
To learn more about how real estate professionals are leveraging
Local ExpertSM in their own businesses, visit
https://industry.realtor.com/branding-and-local-expert.
About realtor.com®
Realtor.com®, The Home of Home SearchSM,
offers the most MLS-listed for-sale listings among national real
estate portals, and access to information, tools and professional
expertise that help people move confidently through every step of
their home journey. Through its Opcity platform,
realtor.com® uses data science and machine learning to
connect consumers with a real estate professional based on their
specific buying and selling needs. Realtor.com®
pioneered the world of digital real estate 20 years ago, and today
is a trusted resource for home buyers, sellers and dreamers by
making all things home simple, efficient and enjoyable.
Realtor.com® is operated by News Corp [Nasdaq: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS®. For
more information, visit realtor.com®.
Media Contact:
Realtor.com®
Stephanie Singer
stephanie.singer@move.com
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SOURCE realtor.com