LEHI, Utah, May 25, 2021 /PRNewswire/ -- Nature's
Sunshine (NASDAQ: NATR), a leading natural health and wellness
company, today announced the launch of a proprietary new
personalization program – giving its practitioners and retailers
the ability to grow their business by offering their customers
personalized health packs – presorted, conveniently packed and
delivered monthly based on their individual health and wellness
needs.
The new personalization program, which will first become
available in North America
beginning this summer, represents the next phase of Nature's
Sunshine's digital-first transformation. The new offering is an
important component of the company's five-point strategic roadmap
to revitalize its business by giving practitioners and retailers
access to a suite of best-in-class tools to significantly grow
their businesses.
The company's new strategy has already attracted thousands of
new customers, and led to record sales in the last three quarters
through March 31, 2021. Importantly,
under the new strategy, the vast majority of the company's
practitioners and retailers have seen their sales and earnings
increase since the launch – which was one of the company's main
objectives.
Personalization Program
With the new personalization program, Nature's Sunshine
practitioners and retailers will be able to offer their customers
personalized health packs presorted and conveniently packed based
on their individual needs. The program organizes a customer's
vitamins and minerals in individual packs that are intended for
morning, noon or evening consumption, or on a cadence recommended
by their Nature's Sunshine practitioner.
"This program represents an exciting next step for our company,
and we are thrilled that our practitioners and retailers will now
have the ability to provide this level of personalization to their
customers," noted Terrence
Moorehead, CEO, Nature's Sunshine. "This is just one of
several initiatives designed to improve the customer experience and
increase earnings for our highly trained practitioners and
retailers who are already seeing a sharp increase in sales with the
recent introduction of our new business model."
The personalized packs, which will be available later this year,
are convenient for customers to use, easy to take on the go, and
the service is free of charge. Each month, customers will receive a
full month supply of nutrients that will be automatically
replenished and shipped directly to their homes. If the customer or
their Nature's Sunshine practitioner want to change their program,
they can do so at any time.
"We firmly believe we have the best practitioners and retailers
in the industry and we're excited to launch our new personalization
capabilities. This move further illustrates our commitment to
supporting our practitioners by giving them all the tools necessary
to share the healing power of nature with more people than ever
before," added Moorehead.
For more information about Nature's Sunshine Products,
visit www.naturessunshine.com.
About Nature's Sunshine Products
Nature's Sunshine
Products (NATR), a leading natural health and wellness company,
markets and distributes nutritional and personal care products in
more than 40 countries. Nature's Sunshine manufactures most of its
products through its own state-of-the-art facilities to ensure its
products continue to set the standard for the highest quality,
safety and efficacy on the market today. Additional information
about the Company can be obtained at its website,
www.naturessunshine.com.
Contact:
Porter Novelli
Caroline Bitter
(415) 825-2348
caroline.bitter@porternovelli.com
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SOURCE Nature’s Sunshine Products