DUBAI, United Arab Emirates,
March 26, 2014 /PRNewswire/
-- At the awards luncheon of the Loyalty Expo 2014 held
in Orlando, Florida, GHA
Discovery, the innovative, multi-brand loyalty programme of Global
Hotel Alliance (GHA) won three awards from Loyalty 360, the loyalty
marketer's association.
GHA Discovery, based on a custom-built MICROS OPERA Customer
Information System (OCIS) platform, won three major awards, chosen
from 170 entries, after having been judged by 25 industry experts
and evaluated with a numeric scoring system. GHA Discovery won
Gold for the "360-Degree Loyalty Award," which
recognises the programme with the highest aggregate score across
all categories. GHA Discovery also won Silver in the
category of "Reward Program," as well as
Silver in the category of "Use of Market Research,
Customer Insight or Voice of the Customer in Loyalty
Marketing."
These awards come not long after GHA Discovery won two awards at
the Travel Weekly Magellan Awards, the 2013 Gold Magellan Award in
the Loyalty Programme category and 2013 Silver Magellan
Award for the "Marketing Campaign category."
GHA's CEO, Chris Hartley believes
that a big part of this continuing success is attributed to GHA's
partnership with MICROS Systems, Inc. (NASDAQ: MCRS) and the
sophisticated technology platform that both organizations have
developed together: "Before we launched GHA Discovery, we invested
significant resources into customising our central systems to
ensure that we operate on one of the most advanced CRM platforms in
the industry. That platform now enables dynamic marketing and
customer recognition across multiple brands, thus ensuring all 425
hotels can deliver what we promise our 4 million members each time
they stay, regardless of the brand they choose."
MICROS' President for Asia-Pacific, Stefan
Piringer, who was the founding Chairman of GHA, and is a
current Board Member, reaffirmed Hartley's sentiment: "GHA was
always about showcasing the best in MICROS' suite of offerings,
including its central systems technology. As the alliance operates
across multiple brands and different cultures on a global level,
customer recognition and ease of booking across various booking
channels are essential prerequisites that make the program
successful. GHA's platform, hosted by MICROS in its Frankfurt data centre, ensures that an Omni
Hotel customer can make a booking on gha.com and be recognized as a
valued customer at every point in the experience. For
instance, that same customer arriving at Hotel Adlon Kempinski in
Berlin, is welcomed accordingly,
and will have the correct amenities delivered to the room, such as
the requested type and quantity of pillows. When technology enables
you to deliver that level of customer experience, it is no surprise
that GHA Discovery continues to impress customers and alliance
members alike and wins these prestigious awards."
About Global Hotel Alliance
Based on the airline
alliance model, Global Hotel Alliance (GHA) is today the world's
largest alliance of independent hotel brands. GHA uses a shared
technology platform to drive incremental revenues and create cost
savings for its member brands, while offering all the benefits of a
multi-brand loyalty programme, GHA Discovery, which has over 4
million members. GHA's member brands are currently: Anantara, Art
Series, AVANI, Doyle Collection, First, Kempinski, The Leela,
Lungarno Collection, Marco Polo,
Mokara, Omni, Pan Pacific, PARKROYAL, Per AQUUM, QT, Rydges, Rixos,
Shaza, Tangram, Thon, Tivoli and Ultratravel Collection
encompassing 425 upscale and luxury hotels with over 100'000 rooms
across 63 different countries. For more information visit
www.gha.com
About the GHA Discovery programme
GHA Discovery is
about making travel unforgettable. Using a common technology
platform, members receive recognition and rewards across 425
hotels, resorts, palaces and spas in all of the Global Hotel
Alliance members' hotels. Local Experiences,
the innovative rewards of the GHA Discovery
programme, are unique, authentic experiences, which are
designed by the hotels to give a taste of local traditions and
culture. Naturally, members also receive stay
benefits, such as complimentary Wifi, room upgrades and of
course enhanced personal recognition as they move through the
membership levels, each and every time they stay at a
Global Hotel Alliance hotel. For more information visit
www.gha.com
About MICROS
MICROS Systems, Inc. provides leading
enterprise-wide applications, services and hardware for the
hospitality and retail industries. Serving an extensive portfolio
of clients worldwide, MICROS solutions are utilized in hotels,
casinos, table and quick service restaurants, retail, leisure and
entertainment, fuel and convenience, cruise, and travel operations
in more than 180 countries, and on all seven continents. MICROS
combines its industry knowledge and expertise to provide
cloud-based, mobile and on premise solutions that allow its clients
to streamline operations and successfully engage their
customers.
MICROS applications include point of sale, property management,
central systems, business intelligence, eCommerce, loyalty, CRM,
loss prevention, distributed order management, labor management,
inventory management, and merchandise planning solutions. MICROS
services include hosting and SaaS, platform implementation and
integration, strategic business consulting, interactive marketing,
design services including creative and user experience, and managed
services. MICROS stock is traded through NASDAQ under the symbol
MCRS.
For more information on MICROS and its advanced information
technology solutions for the hospitality and retail industries,
please contact Louise Casamento,
Vice President of Marketing at (443) 285-8144 or (866) 287-4736.
You can also visit the MICROS website at www.micros.com or send an
email to info@micros.com. Follow MICROS on Facebook,
LinkedIn, YouTube, and the MICROS Blog.
SOURCE MICROS Systems, Inc.