MCRS (MM)

Earlier this week, MICROS Systems, Inc. (MCRS) was awarded two consecutive advances; one was a contract extension by the Trump Hotel Collection and the other a partnership expansion with Delaware North Companies. Both these deals pertain to providing MICROS’ advanced technology solutions.

In addition to the existing point-of-sale system solution, the latest award to MICROS came in the form of a contract extension to now add its OPERA Enterprise Solution (OES) as the primary hotel management software at Trump Hotel Collection’s Doral Golf Resort & Spa at Miami, Florida.

Utilizing this platform, Trump Hotel Collection has installed the OPERA Property Management System (PMS) and OPERA Customer Information System (OCIS) to blend in solutions flexibly as per singular demands of management and operations at the site. 

In the second story, MICROS extended its partnership deal with Delaware North Companies Sportservice to now add the MICROS 9700 Hospitality Management System (HMS) including Food & Beverage and Retail management functions at the Great American Ball Park at Cincinnati, Ohio. The inexpensive and wide array of software solutions would pervasively form the stadium management platform for the home ground of the Cincinnati Reds.

These business transactions have come as a boon for MICROS both for its advanced expertise in providing state-of-the-art hospitality technology solutions and for their increased goodwill. Retaining and expanding partnerships rather than looking for new clients not only assists the company's reputation but also helps sustain valuable long-term bonds.

The Zacks Consensus Estimates for the third quarter and fiscal 2012 stand at 56 cents per share and $2.00 per share, respectively. At present we have a ‘Neutral’ recommendation on MICROS. The stock carries a Zacks #2 Rank, which translates into a short-term rating of Buy.

 
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